November 3rd, 2021 | 3:00pm GMT | 11:00am EST
Marketers are tasked with a balancing act. They must build knowledge in strategy, obtain tactical skills and master new technologies. All the while developing a marketing mindset – commercially astute and entrepreneurially agile.
We’ll consult Econsultancy’s skills taxonomy – a pioneering tool that maps every micro-discipline marketing professionals are grappling with. Grouped into 13 themes, the taxonomy helps marketing leaders navigate the complexity of strategic-level thinking and tactical level deployment.
In this briefing, we ask a panel of senior marketers and digital professionals what they see as key skills for 2022 and whether modern job descriptions are asking too much of new hires.