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Should DTC Brands Sell to Mass Merchandisers?

Bandholz: Today I hope to discuss another issue: how to get into mass retailers. What year did Beardbrand launch in Target? Was that 2018? Bandholz: Small retailers can go to Wholesale.beardbrand.com and place an order, pay with their credit card,…

What Makes a Good Ecommerce Brand?

Brands need to create items that are “not just a product that is preferred, but a product of choice,” said Vaid. “For a long time branding was all about how can I relate this product to this customer group and…

Influencer Marketing Part 6: Pitching

An effective influencer pitch consists of two primary components. Everyone accepts. If all influencers accept, or nearly all, narrow the candidates by audience size and niche. If all targets are appropriate, reduce the offer, perhaps by lessening the value of…