“By using schedule based budget rules with event based recommendations, you can set your campaigns to adjust budgets only on these peak days ahead of time. Through Amazon Advertising API or Advertising Console, you can set the date range and the percentage by which you want to increase your budget.”
Becca Zabow | Senior Product Marketing Manager, Amazon Ads
Interested in posts (beta)? Zabow shares that posts (beta) helps brands build an emotional connection with shoppers while they are in discovery mode. With posts (beta), you can make your product stand out and grow your follower base. Shoppers can find your posts in carousels on product detail pages, in content feeds for related products and categories, and in your store. Amazon’s system will automatically set where your posts will live based on relevance and shopping engagement.
Day 1:
Day 2:
Amazon unBoxed 2021: Day One Keynote
In this session, Kendra Tal explores Amazon Ad’s interactive ad products and how brands can make exploring content easier than ever via video and audio with voice commands and TV-remote clicks. Tal highlights new opportunities for customer engagement considering consumers are utilizing phones, computers, tablets, TVs, smart speakers, and more on a daily basis.
In this session, Kendra Tal explores Amazon Ad’s interactive ad products and how brands can make exploring content easier than ever via video and audio with voice commands and TV-remote clicks. Tal highlights new opportunities for customer engagement considering consumers are utilizing phones, computers, tablets, TVs, smart speakers, and more on a daily basis.
Tal highlights how Amazon strives to build seamless interactions within ad experiences and how they are taking the integration further than ever before. She announced that Amazon is introducing instinctive action, a new feature within their ad experiences, with the goal of reducing friction for customers and providing them with easy options to connect directly with a brand.
Tal highlights how Amazon strives to build seamless interactions within ad experiences and how they are taking the integration further than ever before. She announced that Amazon is introducing instinctive action, a new feature within their ad experiences, with the goal of reducing friction for customers and providing them with easy options to connect directly with a brand.
Tal highlights how Amazon strives to build seamless interactions within ad experiences and how they are taking the integration further than ever before. She announced that Amazon is introducing instinctive action, a new feature within their ad experiences, with the goal of reducing friction for customers and providing them with easy options to connect directly with a brand.