Microsoft’s primary subreddit provides support to its customers and prospects.
Microsoft’s primary subreddit provides support to its customers and prospects. Questions address software updates, new product launches, and various features. Plus, the subreddit helps Microsoft users connect.
CeraVe is the most-mentioned brand on the r/SkincareAddiction subreddit.
Terms to Know
- Mods. Short for moderators, these are volunteers who manage the subreddits.
- Thread. A specific discussion on Reddit. When you publish a post in a subreddit, you are creating a thread.
- Upvote. Akin to “liking” a post on Facebook or Instagram, users upvote a comment or post when they like it. This increases the post’s visibility.
- Downvote. The opposite of an upvote, downvotes reduce a post’s visibility.
- OP. Stands for “Original Poster.” The term refers to the person who first posted a thread.
- AMA. An acronym for “Ask Me Anything.” It is a popular subreddit for interactive interviews. The sessions are live and last an hour. Redditors ask the questions, and the host responds in real-time.
- Flair. Akin to a category, a flair tag can be added to a thread for users to filter based on their preferences.
Brands Finding Success with Subreddits
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Adobe Photoshop’s subreddit is organized into user-friendly categories — “flair” in Reddit-speak — all aimed at helping users of Photoshop learn more and request help.
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I addressed last month the benefits of Reddit to online sellers, describing five of my favorite ways to engage with members of the platform.
I addressed last month the benefits of Reddit to online sellers, describing five of my favorite ways to engage with members of the platform.
I addressed last month the benefits of Reddit to online sellers, describing five of my favorite ways to engage with members of the platform.
I addressed last month the benefits of Reddit to online sellers, describing five of my favorite ways to engage with members of the platform.
Tushy, a direct-to-consumer bidet attachment company, has seen much success for years by hosting its own subreddit, which includes a link to a page on Tushy’s site customized for Redditors.
Spotify’s subreddit creates engagement by encouraging members to share their playlists.
In this post, I’ll profile a few brands that use Reddit successfully, spreading awareness and driving traffic to their sites.
Who’s Talking?
The customer service shows Redditors that Microsoft is listening to them and wants to solve their problems. Microsoft also has a popular subreddit community for Xbox 360.
