![](https://research-institute.org/wp-content/uploads/2022/01/combining-b2b-and-d2c-for-a-consumer-centric-strategy-in-consumer-products.jpg)
The increase in complexity of sales channels and the rise of consumer expectations represent a challenge for Consumer Products manufacturers to deliver meaningful consumer experiences that drive brand preference and sales.
During this watch-on-demand session from the SAP Together Works Summit at Econsultancy Live, Javier Flores, CX Advisor at SAP, discusses the different B2B & D2C initiatives Consumer Products manufacturers are executing to become more consumer-centric organisations.
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