11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!)

Opening with a question is an effective way to invite your visitor to engage, and the casual tone of “Want some?” makes these sound like more of an offer than an opportunity. Excellent way to encourage conversions with your landing page. Try adding a conversational feel to your landing page copy and see what comes of it.
landing page ideas and trends of 2022 - conversational copy
That’s why it’s not surprising that one of the landing page trends for this year is using customer reviews so that any visitor sees them right away. Chameleon does this really well—check out the header view here.

11 landing page ideas & trends for 2022

Now, these are two social platforms, but it’s still good to keep this in mind for your landing page copy and your form fill options. If you need a title, then be sure to include Mx., and if you need a gender, be sure to offer multiple gender identities as well as a “Rather not say” option.

1. Interactive, customizable experience

G2 is a respected site for reviews, and using the logo and reviews from here makes it clear that these are trustworthy from other product managers who probably know what they’re doing. With these targeted, trustworthy reviews and the personalized copy, Chameleon’s landing page is compelling for its specific audience.
Image source
The red and pink is thick, and the mirror is playful and adds shine that corresponds to the second part of this landing page. In that image, the bottles are bright oy glittery, they’re playfully tilted, and they’re sitting on a shiny reflective surface. Even more, though, the stacked graphics coordinate colors with the other images and overlap in places—just like the logo stickers. Well done.
The movement here is light, the imagery is playful, and the effect is perfect.
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
And remember, when you’re trying out new landing pages, you need to test these elements to see what works best for you and your audience. Who knows, these landing page trends could soon turn into landing page musts for your brand!
I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on their team pages, the moment’s already passed. But landing page trends are important to try out. You want to stand out against your competitors, and you don’t want your brand—and your conversion rates—to fall behind. In order to do both, you need to keep consistently testing your landing pages to make sure you’re appealing to your audience and encouraging conversions.