And Open Business Council tells us the most popular industries are:
So if you’re marketing an app, this platform is sure to be of use to you.
In other words, your how-to videos or quick tutorials might do better on Instagram and Facebook, and if you’re thinking of advertising on TikTok, the entertainment factor needs to be in top shape.
Just kidding.
🎬 Action time: Learn how to master the organic Facebook algorithm with these 6 ways to show up in the Facebook News Feed.
- Beating down the word “popular” to a pulp with information like:
—The most popular social media platforms worldwide, in the U.S, and for marketing.
—Popular emotions, content types, and marketing strategies on each platform.
—The most popular industries on each platform. - Whipping up uncommon information like:
—Office supplies in the top three for Instagram engagement 😮
—Twitter’s statistically dark side
—The Instagrammy feel of LinkedIn 🦄. - Tossing out creative ideas and actionable tips for using these platforms to grow your business.
—Just look out for the 🎬 action time tidbits throughout the post. - Pulling it all together into one epic chart
While your business page is a popular hub for those who know about your business, Facebook isn’t the best platform for reaching new audiences organically. In fact, its organic reach is 2.2% (compared to Instagram at 9.4%).
What are the most popular social media platforms in 2022?
According to Rival IQ, verticals with the highest engagement rates on Twitter are education, sports teams, food and beverage, alcohol, and nonprofits.
- In the U.S. or worldwide? The top five in these two categories are very different from one another.
- How you define social media: Do you consider YouTube to be a social media platform?
- Data source: Some conclusions are drawn from platform data like monthly active users, while others are drawn from answers to survey questions, like “Have you ever used [platform]?”
- Use case: Some social media sites are not meant for businesses at all.
The top five most popular social media platforms in the world are Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger. TikTok comes right after that, but Snapchat is number 11, Twitter is number 15, and LinkedIn isn’t even on there.
The most popular social media platforms worldwide in 2022
According to Quicksprout, videos may get favorited 49% more than images, but images get 128% more retweets than videos. So if you want to expand your reach on Twitter, I say go with the pics.
- YouTube
- Facebook Messenger
- TikTok
- QQ (Chinese instant messaging software)
- Douyin
- Telegram
- Sina Weibo (Chinese microblogging website)
- Snapchat
- Kuaishou
- Quora
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
Images
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
🎬 Action time: Follow these nine B2B social media tips and get familiar with our LinkedIn advertising cheat sheet.
App marketing
According to TikTok, nearly 50%of the best-performing ads on TikTok have an emotional drive to them. But while anger, disgust, affirmation, and fear are the four top-selling emotions, the vibe to go for with TikTok is on the lighter side—”real and relatable,” it says, “with an undertone of lightheartedness and positivity.”
- Over 40% of Snapchatters say they typically download 1–5 apps in a week.
- Over 46 million Snapchatters use apps to make purchases at least once a month.
- Hopper, a travel booking app, found that Snapchatters booked flights 4x as often as customers gained from other platforms.
As a professional, business-based social media network, I should hope that LinkedIn is the best for B2B marketing. After some fact-checking, we can safely conclude that it is.
Feel-good content
🎬 Action time: Learn how to get started with TikTok ads here, and if you need some emotional inspiration we’ve got 273 emotional words and phrases to get you going.
Interestingly enough, the most recent data I could find on monthly active users for each platform in the U.S. alone was Statista’s from 2019—and three years is an eternity for social media. So I went with this chart from Pew Research:
So let’s narrow our list down to the most popular social media platforms in the U.S.
- Snapchat: silly, creative, attractive
- Twitter: anxious, isolated, overwhelmed (yikes)
- Instagram: inspired, entertained, adventurous
- Facebook: informed, overwhelmed, guilty
The most popular industries on Snapchat
Note: I didn’t include YouTube here because my brain still doesn’t see it as a social media platform. I know I need to change my act. While I work on that, you can get plenty of YouTube tips here.
According to Snapchat, Snapchatters and apps are BFFs:
The most popular social media platforms in 2022 [recap]
In this megapost, I’ll be doing three things:
Image source
- Facebook: local businesses, advertising, reaching ages 65+, relationship-building.
- Instagram: ecommerce, organic engagement, tweet screenshots, influencer marketing.
- LinkedIn: B2B, organic engagement, long-form content, privacy, warm and fuzzy feels.
- Twitter: customer services, city dwellers and Democrats, advertising to males, news.
- TikTok: entertainment, marketing with emotion, B2C.
- Snapchat: video ads, young audiences, location-based marketing, app marketing.
