Marin Software announces integration to expand Amazon advertising options. Marin Software, a provider of digital marketing software for advertisers and agencies, has announced an integration with the Amazon ads demand-side platform (DSP). The integration will allow brands to manage and optimize their Amazon advertising campaigns — from Sponsored Products, Sponsored Brands, and Sponsored Display to display, video, and audio ads — all within the MarinOne platform. Amazon DSP enables advertisers to programmatically reach Amazon audiences at scale across Amazon sites and apps, as well as on leading publisher sites and third-party exchanges.
Ecommerce Product Releases
Salesfloor acquires conversational commerce provider Automat. Salesfloor, a virtual shopping and clienteling mobile app, has acquired Automat, a Montreal-based artificial-intelligence platform for guided shopping experiences, product recommendations, and personalization. Automat provides AI shopping capabilities for brands such as L’Oréal, Harry Rosen, Amika, and SoundsTrue. The new technology will integrate into the Salesfloor platform, available to all clients.
Lucidworks launches next-generation search platform. Lucidworks, a provider of AI-powered search applications, has announced a new SaaS platform, Springboard, and a roadmap for new applications and updates. Connected Search is the first application now publicly available on Springboard. Lucidworks built Springboard to answer the market need for a cloud-native search platform that is scalable, easy to set up and manage, and outcomes-driven. Applications built on Springboard improve time-to-value, simplify maintenance, and deliver relevancy out-of-the-box so customers can use search to solve problems.
Here is a list of product releases and updates for mid-January from companies that offer services to online merchants. There are updates on ecommerce design, SMS marketing, next-generation search, live video shopping, conversational commerce, and advertising on Amazon.
Cart.com acquires FB Flurry, tripling fulfillment footprint and enabling next-day delivery to most of U.S. Cart.com, an ecommerce software and services provider, has announced its acquisition of FB Flurry, a fulfillment and customer-care operator for direct-to-consumer brands. The move bolsters Cart.com’s operational capabilities as part of the company’s continuing push to deliver end-to-end ecommerce enablement at scale. FB Flurry distributes more than 35 million product units annually from four fulfillment centers in Texas, Utah, and New Jersey. The company’s API-first order management system ensures rapid onboarding for new clients, enables innovative shipping and return options, and provides real-time analytics.
Wishpond completes acquisition of Winback, adding SMS marketing to its platform. Wishpond, a marketing-focused online business services provider, has completed its acquisition of assets from AtlasMind Inc., doing business as Winback.chat. Winback provides Wishpond with SMS marketing, including a cart abandonment tool.
Ecommerce Brands secures million investment to accelerate multichannel growth. Ecommerce Brands, a consumer brand aggregator, has completed a million investment, with million in equity led by Bearing Ventures and million in debt. The new raise will be used to acquire and integrate direct-to-consumer brands on the Cart.com platform. Cart.com is a leading platform for ecommerce-as-a-service capabilities and will enable Ecommerce Brands to expand the acquired DTC brands into marketplaces via Cart.com’s multichannel services.