Social media drives ecommerce sales. But each social channel is different, requiring unique content for that audience. I’ve addressed the best ecommerce content for Instagram, Facebook, and Pinterest.
Articles on your company’s LinkedIn page should raise awareness about your business and spark engagement. Focus on industry and company developments, product releases, specification details, management tactics, revenue and expense tips, and similar.
LinkedIn Content for Ecommerce
I’ll discuss LinkedIn in this post.
Images on LinkedIn are as popular as videos. Images with graphs, statistics, and infographics are common to highlight case studies, research, and survey results.
Highlighting a company’s key personnel is another frequent use of images on LinkedIn. The practice serves a dual purpose: humanizing the brand and enticing future employees. The example below from Amazon showcases an engineer in the Alexa division.
This image on Microsoft’s LinkedIn page includes a statistic from an internal survey of employees.
Google’s LinkedIn page includes team-building images, such as this one from Robert Enslin, president of cloud sales.
Microsoft, for example, posted an image with a statistic from an internal employee survey.
Videos on LinkedIn are increasingly popular. Informative videos (not excessively promotional) can start conversations. Videos can demonstrate new technology and products, highlight behind-the-scenes operations, and more. Brevity is key to video engagement. Use subtitles for those over 30 seconds.
LinkedIn has transformed from an employment site, mainly, to a primary networking destination for professionals. The users are active. Many hold significant purchasing power within their companies, making it a B2B lead-generation magnet.
It’s the B2B audience that makes LinkedIn unique and different from Instagram, Facebook, and Pinterest, which are consumer-focused. Hence, the platform is best for merchants with business customers, and the content should follow.