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Tinuiti has all the expertise, tech and relationships in place to create the right media mix that maximizes performance across Walmart’s digital properties.
With a goal of becoming “one of the top ten advertising platforms in the US,” Walmart Connect said they would maintain focus on 3 top priorities: growing offerings across their digital properties; launching innovative in-store experiences; expanding offsite media opportunities at scale. Walmart DSS is a nimble, self-serve platform that gives advertisers total control over their onsite Walmart display advertising efforts, to include building, activating, managing, optimizing, and measuring campaigns.
What is Walmart Display Self-Serve (DSS)?
Want to learn more about leveraging Walmart Display Self-Serve’s streamlined platform features to scale your onsite ad efforts? Reach out today to chat with an expert!
Want to learn more about leveraging Walmart Display Self-Serve’s streamlined platform features to scale your onsite ad efforts? Reach out today to chat with an expert!
The new platform delivers the same omnichannel impact as historical, Walmart-managed campaigns, but with greater speed, control, convenience and automation, opening up the door for more brands and sellers of all sizes to take advantage of Walmart’s digital ad inventory.
But brands new to Walmart Display aren’t the only ones who stand to benefit.
As for how that promise holds up a year-plus later? Let’s just say Walmart was good on their word.
Post-flight reports are still valuable.
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Why Partner with Tinuiti for Walmart DSS Campaigns?
Prior to the release of DSS, onsite Display ad opportunities were exclusively managed by the Walmart Connect team. Due to the high minimum spend Walmart-managed Display campaigns command, many smaller and mid-size brands and sellers were priced out of participation.
- We are one of only nine Walmart API Platform Partners, with more than three years of direct Walmart Advertising experience. This partnership has resulted in early, often beta, participation in programs such as Search Brand Amplifiers and Walmart DSP
- Through our relationships with Walmart Connect, we gain program approvals and platform access, and have strategic conversations on goals, budgets, and advertising intent. This enables us to activate and manage campaigns from set-up, and run optimizations and reporting on reach and performance
- We can target Walmart 1P data, including historical segments (past brand or category shoppers), or predictive segments, such as in-market category shoppers. We can also layer contextual and keyword-based tactics to identify and target the right customers
To be certain, Walmart’s post-flight, closed loop reporting is still incredibly valuable, painting a clear, comprehensive picture of your holistic omnichannel impact. This reporting will continue to play a major role in informing strategy and execution for future campaigns; it will simply be complemented by the ability to make in-flight changes without having to wait for ‘next time’ to fully maximize each ad dollar spent.
