Charts: Grocery Spend by Individual, Generation, More

In Q3 2021, a GWI survey found the percentage of worldwide internet users who buy groceries online varies by country — for example, 23.1% in the U.S., 31.7% in China, and 20.9% in Australia.
According to the survey findings, U.S. consumers generally expect their monthly grocery expenditures to trend upward in 2022.
According to KPMG’s survey, 35% of respondents stated that they switched brands when their favorite grocery items were out of stock, highlighting the impact of stockouts on brands and retailers. Online grocery purchases soared in 2020 owing to the pandemic. That trend continued in 2021 — especially for younger consumers — but not to the 2020 level.
Online grocery purchases soared in 2020 owing to the pandemic. That trend continued in 2021 — especially for younger consumers — but not to the 2020 level.
Online grocery purchases soared in 2020 owing to the pandemic. That trend continued in 2021 — especially for younger consumers — but not to the 2020 level.
—
GWI, formerly GlobalWebIndex, a U.K.-based consumer research company, routinely surveys shoppers in 46 countries as to their purchasing habits.