In order to use this feature, you will need to have a business account in WhatsApp, as well as the manpower to manage the WhatsApp chat. Learn how to integrate Facebook Shops with the WhatsApp Business App here.
Then in June 2021 they officially released Reels ads to all advertisers across all countries! This is great news for international accounts that previously missed out on this feature. But smaller, local accounts can also reap the benefits since this feature no longer has any account level minimum requirements for use.
- Instagram Reels Ads available to all
- “Optimize text per person” feature in ads
- Even more personalized Shop ads
- Improved access to AR Try-On
- Shops now accesible through Whatsapp
- Customer reviews in Instagram shops
Instagram Shopping reviews improve the buyer’s journey in that they can browse, buy, and review products without ever leaving the platform. While this may appear to only benefit Facebook, more convenient purchasing means more online sales for you, so everyone wins!
1. Instagram Reels ads available to all
Today, we’re going to walk through the six most recent changes in Facebook ads, including:
We’re familiar with reviews on Facebook Pagesfor business. Starting in summer of 2021, however, there will be a new integration of reviews in the Shopping section of Instagram as well. Members of the Instagram community will be able to post photos, videos, comments, and ratings of products all from within the Instagram Shops platform.
Now this one I’ll admit I’m a bit more excited about. There is now an “optimize text per person” option when setting up your Facebook ads. Ads using this option will behave similarly to Google’s Responsive Search Ads in that Facebook will dynamically rotate your caption, headline, or description when showing to a user based on what Facebook’s system determines they would best respond to.