Check My Links. Broken links and redirects hurt usability and send bad signals to Google. Thus regularly checking all links is critical. Multiple tools can analyze (and fix) on-page links for any page.
Lighthouse is part of Chrome’s “Tools for Web Developers.” It evaluates a page’s:
Free DIY SEO Tools
Google Lighthouse. The above tools locate mainly easy-to-fix glitches. Google’s Lighthouse, while free, can identify problems that likely require an expert.
- Rankings and traffic-driving search queries,
- Page load times and user-friendliness,
- Declines in rankings and organic traffic,
- Links to your site and with the anchor text,
- Manual penalties or warnings.
Check Google cache for any page, yours or a competitor’s, provided the site has not blocked Google from caching.
- Only 16 months of data.
- The “Links” report is inexact. Through years of experience, I now combine third-party tools with Search Console to find all backlinks.
- Your site only. Analyzing a competitor’s site requires (paid) external tools.
Not all SEO problems can be identified or fixed in-house. Many can, however, especially for small and mid-sized websites. But larger sites and those with custom code and complex functionality typically require professional help.
Check My Links, a Chrome extension, is one example. It will color-code links on a page:
- Performance: A Core Web Vitals check assessing load times and mobile functionality.
- Accessibility: Highlighting elements that are hard to read or access by blind or disabled users.
- SEO: Meta tags, structured data, and more.
Check My Links, a Chrome extension, will color-code links on a page to help evaluate.