Related searches. Amazon generates a list of “Related Searches” below the initial results — from, presumably, actual queries in similar buying journeys. Include the related terms in your product names and categories.
Suggestions from Search Suggestion Expander for “deck cleaner.” Click image to enlarge.
Amazon Autosuggest
Reviewing product listings provides insight into keywords and modifiers. This example for the keyword “deck cleaner” produces modifiers such as “Non-skid” and “Multi-Purpose.” Click image to enlarge.
Amazon doesn’t disclose search volume or cost-per-click. Thus merchants must improvise using Amazon’s tools and those of third parties, resulting in informed decisions for how consumers search for products — on Amazon and elsewhere.
“Departments” within Amazon equate to categories and provide ideas to merchants for structuring their own sites. This example shows the Departments with products associated with “deck cleaner.”
![Screenshot of Amazon autosuggest for "washing machine cleaner" Screenshot of Amazon autosuggest for "washing machine cleaner"](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools.jpg)
![Screenshot of Amazon autosuggest for Screenshot of Amazon autosuggest for](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools.jpg)
Amazon Search Suggestion Expander
Amazon autosuggest displays words and phrases as searchers type a query. Autosuggest is similar to Google autocomplete. The more users type on a single search, the narrower the suggestions. All of those suggestions are potential keywords.
- “Before” keywords, i.e., suggestions generated by adding a word in front of your query.
- “Additional” suggestions, i.e., keywords from typing longer phrases.
Product listings. Reviewing product listings provides insight into keywords and modifiers. For example, searching for “deck cleaner” produces modifiers such as “non-skid,” “multi-purpose,” “outdoor cleaner,” “stain remover,” and “protectant.”
![Screenshot of autosuggest for "deck cleaner." Screenshot of autosuggest for "deck cleaner."](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-1.jpg)
![Screenshot of autosuggest for Screenshot of autosuggest for](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-1.jpg)
Amazon autosuggest displays words and phrases as searchers type a query. The more a user types on a single search, the narrower the suggestions, such as this example for “washing machine cleaner.” Click image to enlarge.
![Screenshot of results for "deck cleaner" from Search Suggestion Expander Screenshot of results for "deck cleaner" from Search Suggestion Expander](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-2.jpg)
![Screenshot of results for Screenshot of results for](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-2.jpg)
Keywordtool.io
The tool is also helpful for generating product ideas and opportunities. Type your keyword in a category, and the tool will provide actual, related search terms on Amazon.
MerchantWords is the only major keyword tool that exclusively targets Amazon sellers. As such, the tool reports:
![Screenshot of Kewordtool.io for the keyword "washing" Screenshot of Kewordtool.io for the keyword "washing"](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-3.jpg)
![Screenshot of Kewordtool.io for the keyword Screenshot of Kewordtool.io for the keyword](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-3.jpg)
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Here are Amazon’s suggestions for “deck cleaner.”
Departments. Keep an eye on the “Departments” within Amazon that include products using your keywords. Consider structuring your own site similarly, as “Departments” could equate to categories.
MerchantWords
Amazon personalizes autosuggest to your previous searches. So sign out of your account to discover keyword suggestions your target customers will likely see.
- Amazon search volume. MerchantWords calculates volume using its own algorithm.
- Dominant categories for the products that match those searches, as shown below.
- Seasonality, if any.
- Trend. Searches for a keyword over the past months.
Amazon does not explain how the keywords are ordered. We can only assume the more popular keywords appear first.
![Screenshot of MerchantWords results for "golf balls" Screenshot of MerchantWords results for "golf balls"](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-4.jpg)
![Screenshot of MerchantWords results for Screenshot of MerchantWords results for](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-4.jpg)
Amazon Search
Amazon’s search, like Google’s, offers many clues as to how consumers query your core topic. Pay close attention on Amazon to product listings, related searches, and departments.
Prices for MerchantWords start at per month.
![Screenshot of Amazon search for "deck cleaner." Screenshot of Amazon search for "deck cleaner."](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-5.jpg)
![Screenshot of Amazon search for Screenshot of Amazon search for](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-5.jpg)
Amazon generates a list of “Related Searches” from, presumably, actual queries in similar buying journeys. This example show related search terms for “deck cleaner”: “deck cleaner for pressure washer,” “deck brush,” and more. Click image to enlarge.
Amazon generates a list of “Related Searches” from, presumably, actual queries in similar buying journeys. This example show related search terms for “deck cleaner”: “deck cleaner for pressure washer,” “deck brush,” and more. Click image to enlarge.
Use filters to group keywords by a common modifier or to exclude.
![Screenshot of Departments for "deck cleaner" Screenshot of Departments for "deck cleaner"](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-7.jpg)
![Screenshot of Departments for Screenshot of Departments for](https://research-institute.org/wp-content/uploads/2022/06/seo-amazon-keyword-research-tools-7.jpg)
Bottom Line
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