Generating content marketing topics doesn’t have to be daunting. Sometimes you can pick a theme and riff on it.
Bill Parcells is a retired American football coach who worked in the National Football League for more than 30 years, including serving as an NFL head coach for 19 seasons.
The first U.S. patent for liquid soap (No. 49,561) was awarded on August 22, 1865, to one William Sheppard of New York.
This alleged photo of the Loch Ness monster was taken in 1934. The image is largely believed to be a hoax. Source: Wikipedia.
1. August 22: Loch Ness Monster Sighted
The tooth fairy is a mythical creature — not unlike Nessie — who leaves money under a child’s pillow when that little fellow or misses loses a tooth.
The Loch Ness Monster — often called Nessie — is a creature said to live in a relatively large lake (Loch Ness) in the north of Scotland. Loch Ness is about 23 miles long and as much as 788 feet deep.
Saint Columba was a monk, missionary, and abbot credited with spreading Christianity in Scotland. He was born in 521 AD in Ireland, and, after training, he set out to convert the pagans.
But for everyone else, peaches simply taste good.
Or you might find other myths that make sense for your business or customers.
For content marketers at retail sporting goods or memorabilia shops, Parcells’ birthday is an excellent time to write about his life and career, highlight some of his famous quotes, or discuss his coaching style and how it has influenced others. You could also profile some players he coached who had successful NFL careers.
The first sighting of this sea monster goes back to the year 564 and the 22nd day of August.
2. August 22: Eat a Peach Day
Content marketers could tell the origin of the tooth fairy (a factual version or a new made-up one), focus on advice for parents, or feature dental products. The topic could work for online stores that sell anything from toys to toothpaste.
The writers and video creators responsible for content marketing at soap manufacturers and retailers are undoubtedly experts at stain removal, deodorizing, and general household maintenance.
Could the tooth fairy be a way to get kids to care about their teeth? Photo: Toa Heftiba.
Make the delightful peach a content topic in August. Photo: LuAnn Hunt.
To incorporate peaches and National Eat a Peach Day into your company’s content marketing, write about recipes that feature this fruit, describe its health benefits, or discuss storage and preservation tips.
3. August 22: Tooth Fairy Day
For your company’s content marketing efforts this August, consider using Nessie as inspiration. You could write about the Loch Ness Monster itself — fitting for an online store that sells travel guides or luggage. A photography or camera shop might write an article about the various Nessie photos or films — or even create one of its own.
I hope you find these topic suggestions — and the notion of running down a concept — helpful.
Content marketing is the act of creating content, publishing it, and promoting it with the aim of attracting, engaging, and retaining customers. Content marketing is often paired with search engine optimization to help bring potential customers to a business’s website.
4. August 22: Bill Parcells’ Birthday
On August 22, 2022, Parcell turns 81.
You could also write about the history of peaches and their different varieties.
A nutritionist might say that peaches are a good source of dietary fiber and vitamins A and C and that peaches can be eaten fresh, canned, or baked.
5. August 22: Liquid Soap Patented
Liquid soap was first patented on August 22, 1865. Photo: Matthew Tkocz.
Others suggest that the story is a sort of health education propaganda created in the early 20th century to help promote good dental hygiene. The American Dental Association, for example, recommends that we all get at least two teeth cleanings per year. For this reason, there are two national Tooth Fairy Days in the United States, February 28 and August 22.
- Use white vinegar.
- Soak in baking soda and water.
- Add lemon juice to your load of laundry.
But the concept of cleaning extends beyond soap. For example, removing the smell of smoke or sweat from clothes can be challenging. Three popular tips do not involve traditional detergent.
While they are a natural topic for culinary stores, peaches might be a refreshing content idea for many other businesses.