Social commerce tools create opportunities for brands and merchants to engage and inspire consumers with entertaining shopping experiences.
YouTube continues to help businesses connect and interact with viewers in shoppable ways. All eligible creators can now access live shopping features, such as the ability to tag products to a live stream. YouTube recently announced a new partnership with Shopify to enable creators and merchants to link their Shopify stores and feature products across their YouTube channels and content. The partnership integrates with Shopify’s real-time inventory syncing. Creators in the U.S. can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.
![Screenshot of a Facebook Shops online storefront example. Screenshot of a Facebook Shops online storefront example.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants.jpg)
![Screenshot of a Facebook Shops online storefront example. Screenshot of a Facebook Shops online storefront example.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants.jpg)
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Here is a list of social commerce apps for merchants. Most of these are from established social networks that have added commerce functionality. Most are also free unless otherwise noted.
![Screenshot of an announcement for Instagram Shopping. Screenshot of an announcement for Instagram Shopping.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-1.jpg)
![Screenshot of an announcement for Instagram Shopping. Screenshot of an announcement for Instagram Shopping.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-1.jpg)
![Screenshot of Pinterest business page, How to Make Money on Pinterest. Screenshot of Pinterest business page, How to Make Money on Pinterest.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-2.jpg)
![Screenshot of Pinterest business page, How to Make Money on Pinterest. Screenshot of Pinterest business page, How to Make Money on Pinterest.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-2.jpg)
![Screenshot of Twitter's blog promoting Live Shopping. Screenshot of Twitter's blog promoting Live Shopping.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-3.jpg)
![Screenshot of Twitter's blog promoting Live Shopping. Screenshot of Twitter's blog promoting Live Shopping.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-3.jpg)
Amazon Live
![Screenshot of a web page from Amazon promoting live streams. Screenshot of a web page from Amazon promoting live streams.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-4.jpg)
![Screenshot of a web page from Amazon promoting live streams. Screenshot of a web page from Amazon promoting live streams.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-4.jpg)
YouTube
![Screenshot of a YouTube blog article, Ready, Set, Shop. Screenshot of a YouTube blog article, Ready, Set, Shop.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-5.jpg)
![Screenshot of a YouTube blog article, Ready, Set, Shop. Screenshot of a YouTube blog article, Ready, Set, Shop.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-5.jpg)
Snapchat
![Screenshot of a Snapchat newsroom article promoting using eBay listings. Screenshot of a Snapchat newsroom article promoting using eBay listings.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-6.jpg)
![Screenshot of a Snapchat newsroom article promoting using eBay listings. Screenshot of a Snapchat newsroom article promoting using eBay listings.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-6.jpg)
TikTok
![Screenshot of TikTok's integration with Shopify. Screenshot of TikTok's integration with Shopify.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-7.jpg)
![Screenshot of TikTok's integration with Shopify. Screenshot of TikTok's integration with Shopify.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-7.jpg)
![](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-8.jpg)
![](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-8.jpg)
Pinduoduo
Here is a list of social commerce apps for merchants. Most of these are from established social networks that have added commerce functionality. Most are also free unless otherwise noted.
Creator.co
![Screenshot of creator.co home page. Screenshot of creator.co home page.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-10.jpg)
![Screenshot of creator.co home page. Screenshot of creator.co home page.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-10.jpg)
Shop Social
![Screenshot of Shop social home page. Screenshot of Shop social home page.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-11.jpg)
![Screenshot of Shop social home page. Screenshot of Shop social home page.](https://research-institute.org/wp-content/uploads/2022/08/12-social-commerce-apps-for-merchants-11.jpg)