Social commerce tools create opportunities for brands and merchants to engage and inspire consumers with entertaining shopping experiences.
YouTube continues to help businesses connect and interact with viewers in shoppable ways. All eligible creators can now access live shopping features, such as the ability to tag products to a live stream. YouTube recently announced a new partnership with Shopify to enable creators and merchants to link their Shopify stores and feature products across their YouTube channels and content. The partnership integrates with Shopify’s real-time inventory syncing. Creators in the U.S. can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.
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Here is a list of social commerce apps for merchants. Most of these are from established social networks that have added commerce functionality. Most are also free unless otherwise noted.