Feroldi’s Twitter thread hook includes the topic, the first part of the body, and a custom graphic.
For Feroldi, a good Twitter thread has four parts:
Feroldi has a pinned thread on his Twitter profile. This thread is among his best performing, with more than 500 comments, 6,400 retweets, and 28,000 likes. The hook is both attention-grabbing and in keeping with Feroldi’s content generally, i.e., building wealth long term. It reads: “15 timeless investing principles, visualized: 1: If you want to build wealth, you have to invest.”
- The hook,
- The body,
- The ask,
- The summary.
The ask in a Twitter thread will depend on your marketing goals, but, like Feroldi, asking for more subscribers is common. Once someone is on your email list, it is much easier to pitch your products.
For many businesses, especially those in the so-called creator economy, Twitter is an excellent way to find like-minded colleagues, expand an audience, and make sales. I addressed that topic last week.
In the example from Feroldi, the ask is twofold. First, he asks people to follow him on Twitter. Then he asks them to subscribe to his newsletter. These are both relevant, given the content in the thread. They are also easy to do.
During a presentation at Fincon — a conference for financial coaches and authors — on September 10, 2022, entrepreneur Brian Feroldi described how he uses Twitter treads to grow and engage audiences. Feroldi, the founder of Long Term Mindset, an investing newsletter that goes out to 40,000 subscribers every Wednesday, has more than 358,000 Twitter followers.
While there are proven tactics for hook writing, Feroldi recommends reviewing its performance to guide your future tweets. If a thread performs well, document the hook’s topic, format, and image. For the latter, an image, Feroldi used a custom graphic that clearly communicates the difference between saving money and investing.
The hook is the most important part of the thread. It entices people to click and read all tweets in the series. The hook is the equivalent of an email subject line or an article headline.
In the example thread from Feroldi, the promise in the hook is that the reader will see “15 timeless investing principles, visualized.” Hence the next 14 tweets in the thread should deliver on that promise. And, that’s what Feroldi provides, adding a tip and graphic in each subsequent tweet.
The body of Feroldi’s Twitter thread fulfills the promise he made in the hook post.
Do not assume that the body of a thread is unimportant or light on content. Feroldi estimated that he spends about five hours writing each thread. It’s serious content meant to deliver real value.