For this would-be holiday, find a way to connect the products or services you sell to the emergence of the world wide web.
An Italian-American founded the Tony Lama boot company.
On October 29, the world celebrates Internet Day to commemorate the creation of the first website by Tim Berners-Lee in 1991. The simple page has only short text reading, “This is a test.”
1. Financial Planning Month
Sir Tim Berners-Lee helped to get the internet started and, therefore, contributed to the eventual growth of ecommerce.
A western clothing and footwear retailer might create content about the Italian artisans who essentially created the cowboy look. Pio Serratelli, an Italian, started his hat-making business in 1878. Many consider Serratelli as some of the best western hats ever made. Likewise, famous bootmaker Tony Lama, known for the cowboy boot company he started, was also Italian.
Not only will this content benefit your customers as they look for holiday gifts, but it will also serve as a reminder that your company exists with compelling products.
2. Holiday Buying Guides
Within the industry your business serves, there will almost certainly be an opportunity to celebrate Italian-American or Polish-American heritage that would resonate with your customers.
Some have argued that it was no accident that this October observance comes just ahead of the Christmas gift-giving season when so many folks can overspend.
America’s 39th President, Jimmy Carter, was born on October 1, 1924.
3. Heritage Month
The Financial Planning Association created Financial Planning Month in 2002 to educate Americans about financial planning and how to save money. Financial planning includes topics such as retirement planning, estate planning, insurance, and investing.
4. Famous Birthdays
Content marketing and its close cousin search engine optimization are the “pull” in many promotional plans. Articles, videos, and podcasts draw prospective customers to businesses, engaging them with helpful, informative, or entertaining content.
October is both Italian-American and Polish-American Heritage Month. It’s therefore an opportunity to create content celebrating the many contributions to America of Italian and Polish immigrants and their families.
‘Tis the season for giving, and your company’s content marketing should reflect that. October is a good time to start promoting gift guides featuring your best products and offers for Christmas 2022.
- President Jimmy Carter
- Julie Andrews
- Zach Galifianakis
You can still aim to sell your products while making a case for responsible shopping and helping folks understand the value your products and business bring.
- Annie Leibovitz
- Mahatma Gandhi
For example, a business selling power equipment might create content describing how the wave of Polish immigration from 1870 to 1914 contributed to significant growth in U.S. public works and private construction.
- Tessa Thompson
- Al Sharpton
- Gore Vidal
Here are a few examples of the individuals you might write about around their birthdays.
- Susan Sarandon
- Charlton Heston
5. Internet Day
What follows are five content marketing ideas your business can use in October 2022.
A staple of “culture” or “lifestyle” content marketing is to create posts about famous individuals around the time of their birthdays. This tactic can be excellent if there is a connection between your products, customers, and the individual you feature.
In October 2022, your company’s content marketing might include articles about financial planning, holiday gift selection, Italian or Polish heritage, historical or celebrity birthdays, or celebrating Internet Day.