The Amazon Prime Early Access Sale Recap [2022]

The sales event, available exclusively to Amazon Prime members, gave sellers the opportunity to showcase their top holiday deals earlier than ever before. But was Amazon’s Prime Early Access Sale (PEAS) a success? 
“One of our clients ran a lightning deal on day two of the Prime Early Access Sale and we saw incredible results. With a combination of on-site marketing and external traffic to Amazon via email blasts, SMS, and TikTok, we saw the highest best sellers ranking we have seen to date (#5 in grocery & gourmet food).

Prime Early Access Sale Banner from









The impact of Amazon’s Early Access Deals event on retailers’ Black Friday sales ultimately comes down to how much of their holiday shopping folks wrapped up during the event—both on Amazon, and at competing retailers. And the numbers show that while many put a dent in their shopping, they’re far from crossing every name off their list.
That 29% lines up perfectly with the results from Tinuiti’s 2022 Holiday Shopper Study, with 30% of our survey respondents saying they planned to start holiday shopping in October, or earlier.

  • Osmo Little Genius Starter Kit for iPad bundle (40% off)
  • Toys from Play-Doh, Playskool, Peppa Pig and more (Up to 48% off)
  • Barbie Dolls and Playsets (Up to 48% off)
  • National Geographic Rock Tumbler Kit (32% off)

This benefits shoppers in two primary ways: 
But in the 1960s…there was no internet. And most people still did the majority of their shopping in-person, during normal business hours—outside of mail order catalogs, milk deliveries, etc. 
The Deals: Deep Discounts on Toys & Games—Nothing says ‘holiday season’ quite like savings on toys, and there were plenty for parents and kids-at-heart to choose from during the Early Access Deals event.