A metaverse reality check: Understanding consumer attitudes
Image credit: Black Salmon/Shutterstock Granted, you could argue that numerous publications accomplished this for Nike by…
SEO for Animated GIFs
The image at left is an animated GIF. It appears on Memobottle, a Shopify-powered seller of…
The 17 Best Mission Statement Examples to Help You Write Yours (+Template!)
When you are first starting out, it’s vital that your company finds ways to stand out…
Integral Ad Science’s Csaba Szabo on contextual advertising and CTV
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba…
6 Google Ads Updates That Are Happening Now (+What You Need to Do)
Stay tuned! Soon, you’ll be able to use your existing Google tag installation when creating new…
Charts: Retail Banking Trends 2022
— A July 2022 report from McKinsey & Company addressed the evolution of retail banking from…
New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)
Being online all the time, Gen Z is easily accessible, but that doesn’t mean any type…
Content Marketing in a World of Creators
Finally, he could have launched an ecommerce video series using Amazon Live. Merchants such as Franklin…
Apple Crosses the Rubicon
Currently, Apple’s only ad slots in the App Store pertain to search: one on the main…
Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace
As noted in the company’s press release: “The Kroger Private Marketplace makes buying easier while providing…
12 Social Commerce Apps for Merchants
Social commerce tools create opportunities for brands and merchants to engage and inspire consumers with entertaining…
Six travel and tourism brands using TikTok to connect with young consumers
This is BEYOND ???? I’ve dreamed of visiting this place for years!! Penthouse Suite tour at…
To Drive Conversions, Spy on Competitors
The first step is identifying direct competitors. If your business model is low prices, Amazon and…
AWS Boosts Amazon’s Q2 2022 Results
In its 10-Q, Amazon said the operating loss for North America — 2 million in Q2…
Editorial Newsletters Are the New Blogs
Bloom shared a milestone in his personal life with his readers. His son has made subsequent…
6 Keyword Tools for Video SEO
YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for…
Commercial Intent: How to Find Your Most Valuable Keywords
On the other hand, high commercial intent keywords are best suited to paid search campaigns for…
A metaverse reality check: Defining the metaverse
Another major, and widely-cited, prediction about the metaverse is McKinsey & Company’s prediction that the metaverse…