What is Target ROAS in Google Ads & When Should I Use It?
What is Target ROAS? Who should use it How to set your tROAS What is Target…
Charts: U.S. Retail Ecommerce Sales Q4 2021
According to the Census Bureau of the U.S. Department of Commerce, retail ecommerce sales in the…
Figma’s Chief Customer Officer: good design inspires customer loyalty
We also saw more “non-designers” become a part of the design process. Among professional teams and…
Webinar: Influencer Marketing and Content Marketing
Hosted by Influencer Intelligence’s Sarah Penny and Econsultancy’s Rose Keen, this webinar will cover: Content marketing…
The Best Ecommerce Content for Twitter
In this post, I’ll discuss Twitter. — Twitter Content for Ecommerce — Polls on Twitter can…
February 2022 Top 10: Our Most Popular Posts
— 5 Content Marketing Ideas for March 2022 Since 2005 we’ve published thousands of articles, webinars,…
‘Brands that haven’t adopted an omnichannel strategy will struggle’: Three trends that will differentiate retail brands in 2022
Another example of this is Under Armour, which as Wilson Barrett explained, digs into data to…
The Fallacy of Data-driven Decisions
Hence the SaaS manager was willing to stop servicing 20 of a company’s best customers because…
Consumers in a Pandemic Need Murphy Beds
Fast forward to 2022 and Lori Wall Beds is an eight-figure direct-to-consumer business. Marquardt and his…
12 Super Cool AI Content Generators You Have to Try
Of course, you shouldn’t rely on a bot alone to write your intros. But you can…
The TV Measurement Landscape is No Longer One Size Fits All
The ability to deliver, “provides an understanding of the ability to report accurate campaign impressions and…
‘One size fits all’ is no longer relevant to today’s customer: Ello Media’s Anwar Sultan on CX in 2022
To achieve the right balance, brands need to be transparent on how they’re using data and…
Behind-the-scenes Content Is Authentic Storytelling
— The video also states the Feelgrounds team is working “tirelessly throughout the weekend” to ship…
How Domain Names Impact SEO
Top-level domains (.com) are not a ranking factor. Several years ago, a .com domain provided SEO…
How Much Does Google Ads Cost in 2022?
When you set up a campaign in Google Ads, you will be asked to provide a…
How to Come Up With a Business Name: The Creative & Practical Checklist
This is the fun part where you get the creative gears turning. Here are some tips,…
Game mechanics in marketing: How to get yourself heard amid the noise
It allows marketers to engage customers and positively influence brand opinion, with consumers spending an average…
14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
In a series of tweets, Executive Director at the NPD Group, Mat Piscatella, shared some fascinating…
Three steps for a better B2B digital experience
As we look ahead to 2022, it’s undeniable that great opportunities await those bold enough to…
How Information Design Drives Conversions
Focus: Healthy eating while addressing a desire. Focus: Personal care products. Notice how social proof is…
11 Epic Product Marketing Examples & What We Can Learn from Them
Now let’s take a look at Procter & Gamble—the same company that makes diapers also makes…
A Model for Choosing Products to Sell
To make the point, Pine and Gilmore described the difference between making a birthday cake and…
7 Pro Tips to Save Money (and Compete!) in Google Ads
Keyword match types have been getting less and less specific over the last half-decade, but that…
How can marketing leaders make 2022 the year of the Great Retention?
True growth in marketing, perhaps even a Great Retention, will only come when leaders prioritise learning…
Apparel Brands Face Environmental Scrutiny
Major brands committed to ethical fashion include Eileen Fisher (which says it has taken back and…
BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
Jauregui: Our website is BKbeauty.com. I’m on Twitter and LinkedIn. Jauregui: I’ll start with the last…
How Aerie, Sephora, and AllBirds are attracting values-motivated consumers
Ethical and sustainability issues remain a key driver for almost a third of consumers, says Deloitte,…
How to Write a Case Study (+10 Examples & Free Template!)
Case studies are little more than tools to be used by either self-motivated prospects researching your…
Charts: Q4 2021 Digital Advertising Spend
— The growth in global digital advertising in Q4 2021 for physical products slowed from the…
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
Customer insights are necessary for forming buyer personas—fictional characters that represent your ideal customers—who they are, their…