Ahrefs lets you decide the type of topic or keyphrase: Matching terms, Related terms, Search suggestions.
I’ve set the volume filter to 5,000 searches per month, but it could be higher or lower depending on traffic goals.
Ubersuggest estimates 407 backlinks are necessary to rank for “coconut oil for teeth.”
Ahrefs allows including Google’s SERP features in the list of topic ideas. Semrush and Ubersuggest offer the same.
Drilling down in Semrush’s Topic Research tool reveals additional topic ideas.
- Discover key phrases used by thousands or tens of thousands of searchers each month.
- Next, narrow the potential topics by keyword difficulty as identified by the SEO tool.
In Ahrefs, keyword difficulty is a non-linear, 100-point scale that estimates the likelihood of ranking in the top 10.
Ahrefs’ Keyword Explorer tool is a table-like interface that makes it easy to sort content ideas that deliver organic search traffic.
With Ahrefs, you can also include ideas for Google’s SERP features. This can add interesting options but might require considering lower search volumes or more difficult phrases.
- “Matching terms” will contain the phrase entered into the tool, e.g., “coconut oil.”
- “Related terms” will show ideas similar to the phrase.
- “Search suggestions” provide ideas that might appear in Google’s autocomplete.
- “Terms match” includes all of the words in the phrase, but in any order.
- “Phrase match” consists of all of the words in the phrase in precise order.
For my third example of identifying promising content topics, consider Ubersuggest. It is focused on keyword research for organic search. And like Ahrefs and Semrush, its keyword ideas are potential content marketing topics.
In Semrush, Topic Efficiency is the balance of search volume and keyword difficulty.
Ubersuggest lets you set ranges for monthly “Volume” and “SEO Difficulty.”
Once you enter a starting or seed term, such as “coconut oil,” head to the “Keyword Ideas” section.
You can also consider all suggestions or just questions only, and adjust the match type:
Then filter topic ideas by monthly “Volume” and “SEO Difficulty.” Ubersuggest doesn’t describe how it measures difficulty. Nonetheless, it’s a good indicator of how much work is needed to rank.
I’ll use the keyword difficulty and volume filters to narrow the potential topics to phrases with a good chance of ranking on a Google search.
You can also adjust the match type and decide whether to focus on questions, which make for good topic ideas when answered.
Content marketing and search engine optimization work hand-in-glove to provide useful, informative, or entertaining content that performs well in search.
Semrush’s Topic Research tool includes similar benefits.
Just the Start
Keyword Explorer has a few options for generating ideas.