Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
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TikTok Marketing Is Hard Work
Beardbrand has a mountain of content on YouTube. We find the gems and repurpose them. We…
Amazon, Walmart and the Epic Battle for Consumer Spending
In 2021 Walmart had 11,443 stores worldwide, a decrease from the 11,501 it had in 2020,…
10 Digital Marketing Trends for 2022 (From 30 Businesses Like Yours)
That’s in part because it has the potential to offer an entirely new set of performance…
Setting Up Google’s Performance Max Campaigns
Google designates “Low,” “Good,” and “Best” performance for each asset. Submitting a product feed, image and…
What is design thinking?
We recommend activating Javascript in your browser. When people talk about ‘design thinking’ nowadays, they are…
The business case for UX
Subscribe today to access briefings, as well as all our reports, tools and templates. We recommend…
Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on…
SEO for Google’s ‘People also ask’
Here’s a sample landing page with Q&As, for laptops, from Office Depot. Google has obtained a…
The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)
Also, some link-building strategies are considered “black-hat,” meaning your website can be penalized by Google if…
The Armstrong Partnership’s Daniel Owen on B2B marketing’s evolution in the pandemic
For many B2B brands, business is conducted internationally – bringing time differences and language barriers into…
Charts: U.S. Retail Ecommerce Sales Q3 2020 – Q3 2021
The Department of Commerce data shows that in Q3 2021 ecommerce grew by 6.6% from the…
How to Get Verified on Instagram
This sets you up for long-term success, whether or not you get the badge. Besides, if…
How to Check for Fake Followers and Likes on Instagram
Instagram story metrics aren’t public-facing, so an influencer with fake followers will likely have low story…
The 6 Biggest, Baddest Social Media Platforms of 2022 (+How to Wield Their Power)
And Open Business Council tells us the most popular industries are: So if you’re marketing an…
Influencer Marketing Statistics for 2022
When a brand partners with an influencer, the brand is essentially sanctioning – even supporting –…
10 Free Google Ads Tools You Didn’t Know About (But Should)
…drumroll please… And if you think I forgot about dubstep dancing, think again. Google Ads gives…
The Best Ecommerce Content for Pinterest
The Container Store, for example, could provide a masterclass on how to make even the blandest…
8 Ways Social Proof Sells (Much) More
Today’s stores should leverage as much proof as possible to remain competitive. “Spotted on” showcases. If…
Will autonomous vehicles revolutionise last mile delivery for ecommerce?
But of course, profitability for these companies is not easy, with many still focusing on customer…
‘I Like Starting Things,’ Says Serial Entrepreneur
Bandholz: Where can people learn more about you, follow you? So the day-to-day execution is run…
Optimising ecommerce revenue starts with a deeper understanding of buyer behaviour
Attempting to understand experience through exit pages and bounce rates tells only part of the story….
3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
Simple: lookalike audiences. Facebook is the most popular social media platform in the world. Not only…
SEO: How to Optimize Title Tags for Ecommerce
A few years ago, a web page had to contain the exact query in the title…
How to Measure the ROI of Your Influencer Marketing Campaigns
1. Align on your influencer marketing goals first How to Measure Your Influencer Marketing ROI Influencer…
9 Free Blog Post Templates Guaranteed to Drive Traffic (From Our Top Performers!)
Beginner’s guide blog posts provide a high-level overview of a topic. They don’t dive into any…
Smartly’s Ryanne Laredo on creativity, privacy, and diversity in social advertising
With so many privacy changes now is the time to focus on creative and marketers need…
Charts: Global Email Volume, Users, Marketing
— Despite the popularity of mobile messaging and chat apps, email remains an important element of…
The Risk of Social Media Marketing
More recently, YouTube creators were worried that Google would let its contract with Roku expire, reducing…
11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!)
Opening with a question is an effective way to invite your visitor to engage, and the…