Peeling Back the Power of Retail Media: Q&A with CitrusAd
Image Source: CitrusAd.com We are helping to solve this by providing buyers a single point where…
Online Grocery Lessons from Covid-19
Covid-19 greatly changed the grocery industry, perhaps more than any retail sector. Years of projected evolution…
10 Geotargeting Tips to Maximize Your Google Ads ROI
With geotargeting for local PPC, you can relate your offering to local events or use language…
Experts Share 5 Google Feed Tests To Drive More Qualified Traffic To Your Site
You may also want to take into consideration how covid affected your business during certain periods,…
Joining up the new customer journey in 2021 and beyond
We would like to communicate with you regarding the products and services of the Xeim Group…
How does marketing operations make B2B organisations more efficient?
Vendor management is critical to robust marketing operations, especially considering the number of IT or technology…
Marketing That Matters: How Farfetch maintained its early-mover advantage in luxury ecommerce
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Policy Pages, Done Well, Enhance a Brand
Warranties. What happens if something goes wrong? That’s a pressing question on higher-cost items, such as…
A day in the life of… Leigh Gammons, EMEA CEO of Wunderman Thompson Technology
We’ve been extremely lucky. Having clients in sectors that were not too heavily impacted last year…
5 Content Marketing Ideas for August 2021
For example, look at men’s apparel retailer Mr. Porter. A recent post, “The Best-Dressed Men Of…
Ecommerce Product Releases: July 4, 2021
Facebook expands Shops. Facebook is making it easier for people to discover and buy from Shops….
What is digital shelf analytics?
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places…
Entrepreneur’s Eczema Inspires New Skincare Company
Negotiating with manufacturing companies is a lot like an investment pitch to VCs. Manufacturers have a…
What is TikTok Live Stream Shopping?
TikTok is now adopting social commerce as well – and doing it in a manner that’s…
Tripadvisor and CitizenM on making subscriptions work for travel
When the Covid-19 crisis hit the travel industry, ideas for innovative revenue models were put on…
Shopify Announces Online Store 2.0, More
“We have always said we want to create more opportunities for our developers and our partners…
How the YouTube Algorithm Works in 2021
Since its launch in 2005, YouTube has become more than just a platform for users to…
The best social stories and campaigns from June 2021
JD Sports has teamed up with Love Island to become the official activewear provider for this…
June 2021 Top 10: Our Most Popular Posts
Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new…
How SLING TV’s Unique Ad Format Satisfies Brands and Viewers in a Privacy-First World
We are one of the leading Connected TV providers in the space and offer premium content…
Book Excerpt: ‘The Digital Seeker’
I’ve known Julie for many years, and in that time, she has made many stops on…
Spryker’s Alex Graf on successful B2B marketplaces: the common denominator is speed of adaption
That’s why in 2019, as Graf shared, Alibaba’s Double Eleven event generated 40 billion euros within…
Amazon Prime Day 2021 Trends to Know
Sponsored Brands Video was a big part of Prime Day success for many advertisers, with brands…
10 Autonomous Robots for Last-mile Deliveries
Postmates is a food delivery app and service owned by Uber. Its Serve robot is designed…
How digital is changing the pharma & healthcare industry
It is a similar picture in Europe, with 70% of HCPs reporting that they have been…
Vitaman.com Seeks Real Men for Hair, Skin Care
We target men who are high-performers, entrepreneurs, business owners, athletes. They take care of their bodies….
A day in the life of… Liat Karpel Gurwicz, Head of Ecommerce Marketing at Wix
Today, the Wix ecommerce platform which powers more than 600,000 online stores worldwide. In 2020, Wix…
Scaling the Walls of Apple’s Data Fortress [Everything You Need To Know To Prepare for iOS 15]
According to Apple, Mail Privacy Protection stops senders from using invisible pixels to collect information about…
Lush’s Adam Goswell on the brand’s new ecommerce platform: we want to “categorise our products a thousand ways”
Earlier this month, global cosmetics brand Lush unveiled a “fresh new look” for its UK website…
Apple’s iOS 15 Could Improve Email Marketing
Opens, according to White, are primarily a measurement of list health and subscriber activity. When it’s…