5 Ways to Personalize the Ecommerce Customer Journey for Better Returns
If you have a business with a large reach or an international market, consider personalizing your…
Apple iOS 14.5 Update is Here: A Survival Kit To Help You Keep Calm and Carry On
Marketers must develop new methods for delivering targeted advertising and measuring performance while complying with privacy…
What Google Chrome FLoC Says about Targeted Ads
Modern digital ad targeting relies on individual and personal information. An online retailer, for example, can…
10 Cost-Effective (and Sanity-Saving) Marketing Automation Tools for Small Businesses
There are many different marketing automation tools for different needs, and many marketers make the mistake…
Data governance is key to healthcare companies competing on CX and innovation in 2021
Three-quarters (75%) of healthcare respondents report that they are “Highly effective” (20%) or “Effective” (55%) at…
Email Conversion Guide, Part 3: Retargeting
Email marketing funnels guide consumers from exposure to purchase. Done correctly, a conversion funnel weeds out…
Customer journey optimisation and smart martech: Where to start?
Ben Wild, Business Lead at Coveo, agrees that leaning too heavily on customer data can result…
How creative automation can plug the content gap and leave time to create
Figure 2: Will AI & automation negatively impact your branding efforts? Information silos, disconnected workflows, multiple…
How the Pinterest Algorithm Works in 2021
But that’s not all that Pinterest did with Lens. In June 2020, Pinterest updated Lens and…
16 Tools to Create an Online Course
Logitech, the tech hardware producer, makes affordable webcams that capture high-definition video. Logitech’s new StreamCam records…
A day in the life of… Jesse Ketonen, Director of Growth & Operations at influencer marketing agency Boksi
This is the ideal time to analyse and evaluate how your marketing efforts are organised. The…
8 Reasons to Avoid Cryptocurrencies for Ecommerce
Merchants may be wondering if cryptocurrencies are ready for mainstream ecommerce. The answer is no. Here’s…
Travel & hospitality companies plan to shift budgets to bridge the customer experience gap
The impact of Covid-19 on the travel and hospitality sector has been profound. In a September…
Home Gym Provider Overcomes Supply Disruptions, Thrives
So I set up an entirely new infrastructure for the production of iron weight plates in…
6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)
Train them on your brand’s fundamentals, answer any questions they might have, give them their affiliate…
The new multichannel: Post-lockdown trends in marketing and ecommerce
We’ll look at sectors such as retail, travel and finance and ask how a rise in…
A day in the life of… Steph Miller, UK Commercial Director at Adnami
I only recently started my role as Commercial Director, UK, at Adnami so daily tasks involve…
So what exactly does customer experience (CX) mean?
Let’s explore the pillars, and some examples of companies that successfully use them as part of…