Sophos’ Andrea Carter on ABX and other B2B marketing trends
In terms of trends I would say digital remains a huge focus and key investment area. A particular focus right now is ABM, or more recently known as ABX (Account Based Experience), we have recently …
How FMCG brands are getting the most out of first-party data
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). All of these present significant opportunities for FMCG brands to gather and tap into …
Is Musk’s Twitter a Marketing Opportunity?
Twitter is not Musk’s first social media investment. He was an early investor in Facebook, and his firm also put money into China-based social media companies YY Inc. (now Joyy) and Momo Inc. (now Hello …
Agency Marketer Goes In-house at Range Leather
He and I recently discussed his new role. The entire audio of our conversation is embedded below. The transcript is edited for clarity and length. Aton: The biggest challenge for us is educating prospects about …
SEO Tools for Assessing Used Domain Names
There are many ways to spot low-quality backlinks. I prefer looking at anchor text and identifying spammy links via: Wayback Machine, the largest free archive of web pages, is perfect for that purpose. Enter the …
Outform’s Clare Cryer: Omnichannel retail brings online expectations into offline settings
Outform is going to continue helping brands that dare to innovate with turning stores into exciting destinations that match the speed and convenience of online shopping.The next step to achieving this is delivering contextually relevant …
6 Tips for Profitable Partner Marketing (With Examples)
The East Forty Brewing + Dream Factory partnership had all the potential to go wrong but turned out to be a huge success. The two came together to launch the Asana widget for Figma where …
Charts: Global Economic Conditions, Outlook
The October 2022 “World Economic Outlook” from the International Monetary Fund is titled “Countering the Cost-of-living Crisis.” The report describes the combined impact on the global economy of inflation, Russia’s invasion of Ukraine, and the …
My Experience Selling B2B versus B2C
While an easy site experience is more or less the same for both customer types, the acquisition and selling strategies are not. The common essentials are: Site Experience In 16 years of working in ecommerce, …