Added to this, if you’re using survey data there is the issue of whether respondents answer questions honestly. Their responses can sometimes be influenced by emotional factors or what they feel they should say because it’s socially acceptable. Similarly, there…
Retail content marketing needs improvement. While 22 of the companies reviewed did a passing or good job with content marketing, 11 did content poorly, and 17 didn’t use content marketing at all. Moreover, Amazon publishes news on employees, company initiatives,…
The list goes on, and it gets longer with each passing year. In 2021, there are dozens of tactics you can use to grow your audience on Instagram. Cross-promotion, hashtagging, Stories, Reels, and more. But a more recent tactic is…
I love engaging with, and learning from, the external community and also like to produce a lot of content, so that’s something that I always try to make time for. What’s holding this back is really old management structures and…
Scraping can perform SEO tasks at scale. Say a competitor’s website often appears on the first page of Google for a handful of terms. You could search each term and write down the results or run a scraper on Google’s…
Individual artists and brands have turned to NFTs to sell digital art and trading cards, and since the beginning of the year, purchases of these have exploded. This boom has not only been driven by crypto investors spending eye-popping amounts…
According to recent HubSpot research, the number one reason that people read blog posts is to learn something new. organic traffic. Numbers are appealing—this is a standard tip, and there’s data that supports that including numbers in your title increases…
Unsplash — Burst Unsplash was founded in 2013 as a Tumblr blog to empower creativity by sharing copyright-free photography. Today, Unsplash is the curated home to over 2.5 million free, high-resolution images from over 210,000 photographers. Unsplash provides apps for…
However, CPC rose in Q1 for other industries as well, such as education and financial services, where Amazon isn’t a factor. Softer year-ago comparisons stemming from the pandemic also played into this growth. Its impression share is now very nearly…
The trends provide context to my account. For example, Amazon, Overstock, and Wayfair increased impression share in the second half of the month while mine decreased. Perhaps these advertisers increased budgets or updated bid strategies or both. The Auction insights…
