Category: eCommerce

Ecommerce Profitability Revisited

Ecommerce Profitability Revisited

It’s tempting to view all visitors equally for purposes of conversion optimization. But that’s a mistake. The motives are different. Shoppers landing for the first time on a product detail page from social media typically

What does Beauty Pie’s success reveal about a changing beauty industry?

What does Beauty Pie’s success reveal about a changing beauty industry?

Direct-to-Consumer (DTC) Best Practice Guide Founder Marcia Kilgore has previously insisted that Beauty Pie won’t go as far as the likes of Glossier in terms of brand extension, which has famously built on its status

Lessons from Shopify 2.0 Upgrade, New Theme

Lessons from Shopify 2.0 Upgrade, New Theme

Integrating Recharge, the subscription management app, was a challenge. Recharge has recently merged its checkout to be part of Shopify’s cart. Before it was separate. We have it on the main checkout now. It’s more

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

40+ Liberty Lovin’ 4th of July Instagram Captions & Posts

If you’re posting for your business—speaking of which, we have some excellent 4th of July marketing ideas here— or want to keep things more serious or inspiring, try out these captions: Save image Save image

Creating a user-centric pharma website: UX best practices

Creating a user-centric pharma website: UX best practices

Sometimes referred to as ‘portals’, pharma websites are the means through which HCPs and the general public can access information about pharma products and research, and the experience they have with these sites plays a

UA vs GA4: A Complete Tour of Google Analytics 4

UA vs GA4: A Complete Tour of Google Analytics 4

2005: Google acquires a platform called Urchin. Urchin was used to “beautify” log files and make them more palatable at a time when log files were our only source of data. Image source Table of

SEO: Amazon Keyword Research Tools

SEO: Amazon Keyword Research Tools

Related searches. Amazon generates a list of “Related Searches” below the initial results — from, presumably, actual queries in similar buying journeys. Include the related terms in your product names and categories. Suggestions from Search

‘TikTok has changed the game for small brands’: Little Dot Studios’ Jade Raad

‘TikTok has changed the game for small brands’: Little Dot Studios’ Jade Raad

Jade Raad, Director of Brand Strategy, Little Dot Studios. Image: Little Dot Studios. “Do I think it will evolve significantly? Yes. What and how that will be is highly dependent on the western vs eastern

Cross-Channel Marketing: The Art of Doing It All

Cross-Channel Marketing: The Art of Doing It All

You have a busy audience. Most people are bouncing around many places across the web, with cross-channel marketing you’re catching your audience at every step of the sales funnel. Speaking of which, retargeting is a