Category eCommerce

The SEO Benefits of Web Scraping

Scraping can perform SEO tasks at scale. Say a competitor’s website often appears on the first page of Google for a handful of terms. You could search each term and write down the results or run a scraper on Google’s…

What brands need to know about NFTs

Individual artists and brands have turned to NFTs to sell digital art and trading cards, and since the beginning of the year, purchases of these have exploded. This boom has not only been driven by crypto investors spending eye-popping amounts…

14 Stock Photo Sites, Free and Paid

Unsplash — Burst Unsplash was founded in 2013 as a Tumblr blog to empower creativity by sharing copyright-free photography. Today, Unsplash is the curated home to over 2.5 million free, high-resolution images from over 210,000 photographers. Unsplash provides apps for…

Understanding Google Ads Impression Share

The trends provide context to my account. For example, Amazon, Overstock, and Wayfair increased impression share in the second half of the month while mine decreased. Perhaps these advertisers increased budgets or updated bid strategies or both. The Auction insights…