Category: eCommerce

Tinuiti on Why Marketers Must Insist on an Inclusive Media Supply Chain

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately

SEO for Google’s ‘People also ask’

Here’s a sample landing page with Q&As, for laptops, from Office Depot. Google has obtained a U.S. patent on selecting questions for “People also ask.” Essentially it relies on actual searches in a question format.

The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)

Also, some link-building strategies are considered “black-hat,” meaning your website can be penalized by Google if it appears to be paying for backlinks or engaging in spammy link practices. First and foremost, focus on making

The Armstrong Partnership’s Daniel Owen on B2B marketing’s evolution in the pandemic

For many B2B brands, business is conducted internationally – bringing time differences and language barriers into the marketing equation. The right marketing assets can bridge these gaps. Videos, downloadable guides, specification sheets, even 3D content

Charts: U.S. Retail Ecommerce Sales Q3 2020 – Q3 2021

The Department of Commerce data shows that in Q3 2021 ecommerce grew by 6.6% from the same quarter of 2020, while total retail sales increased by 13.1% in the same period. According to the U.S.

How to Get Verified on Instagram

This sets you up for long-term success, whether or not you get the badge. Besides, if you don’t get the badge the first time, you can always try again once your audience is a little

How to Check for Fake Followers and Likes on Instagram

 Instagram story metrics aren’t public-facing, so an influencer with fake followers will likely have low story views relative to what is displayed on their profile. In these instances, it’s always best practice to ask for

Influencer Marketing Statistics for 2022

 When a brand partners with an influencer, the brand is essentially sanctioning – even supporting – the influencer’s persona, message, and content.  As a result, over 80% of influencer marketers consider a creator’s content quality

10 Free Google Ads Tools You Didn’t Know About (But Should)

…drumroll please… And if you think I forgot about dubstep dancing, think again. Google Ads gives us plenty of free and useful tools, like the Keyword Planner, budget report, and offline conversions import helper tool.