Category: eCommerce

StockX: Gen Z consumers are looking for meaning and relaxed about “exploring non-traditional retail channels”

He highlights how these behaviours are rooted in more than just standard consumerism. StockX consumers, he says, “seek out products for their significance, and for the fact that owning and probably wearing those products indicates

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

With the increased complexity of Facebook advertising, it’s easy to become frustrated and jaded. However, you may find that it is a great opportunity for you and your business to stay ahead of the competition. 96% have

Google Ads Updates Search Terms Report, Keyword Match, More

Google Ads interface includes a column for “Budget.” Hovering over the budget amount in each campaign generates the option to view the new report. The example below is a budget report for a campaign with

Mental Conditioning Is Vital for Entrepreneurs, Says Consultant

Johnson: I started in sports. I worked for the New York Yankees for four years. There are many parallels between professional athletes and the business and entrepreneurial world. Many qualities that make a major leaguer

What not to miss at October’s Festival of Marketing

Ogilvy vice-chair Rory Sutherland will tackle perhaps the biggest marketing question posed by the acceleration of ecommerce – how to build a brand online and off? In this talk he’ll be asking what the pandemic has

Getting Started with In-house Fulfillment

Order processing includes picking the item(s), quality inspection, packaging and labeling, and dispatching. Managing inventory means receiving and recording the goods, monitoring stock levels, and otherwise organizing and accounting for it all. Failure to manage

From diversity to ‘seamless shoppability’: agency CEOs discuss the future of marketing and ecommerce

Here’s a run-down of the trends that the experts think will disrupt and shape the industry. “Let’s look at the definitions, how we do it and who our consumers are… because I am a consumer.”

7 [Non-Generic!] Customer Engagement Strategies & Examples

If you’re worried how the offers, discounts, and free shipping involved in a loyalty program might impact your bottom line, be sure to take into account the positive impacts of setting this up, too. HubSpot

Digital Shift Q4 2021Webinar

For details of we use the information you provide to us when you register for this webinar, please see our privacy policy here: https://www.centaurmedia.com/privacy Amazon hardware: with plentiful innovations in hardware this quarter, Amazon is taking