Norman: Our account manager at Tinuiti encouraged us to stay calm as we approached the pandemic. The strategy was to not overreact and remain flexible in our approach to accommodate the increase in demand. We actually increased our spend quite…
The search giant joins Apple in shift to a privacy-focused web While it is clear many of the behavioral targeting capabilities marketers have relied upon will fade or disappear completely, the details of how exactly this will affect each of…
The difficult truth is that traditional TV advertising is dying out. TV viewership is dropping, and as a result, so are advertising budgets. More people are moving to streaming devices like the Roku, and it’s time advertisers made that shift…
Apple’s upcoming iOS14 update is going to significantly affect marketers and business owners–especially those heavily invested in mobile ads and user tracking. The Post-IDFA Alliance also conducts webinars on various iOS14-related topics and even appear weekly on Clubhouse. While the…
Some U.S. states, however, ban surcharging. One of those was Kansas, as a U.S. District Court recently overturned the State of Kansas’s ban. Colorado, Massachusetts, and Connecticut are now the only states to prohibit surcharges. Say a customer pays for…
Search for the keyword your content is currently targeting and see if there are related or new terms you may want to include in your piece to enhance its relevance. The “People also ask” results can also provide ideas on…
As the CMO, I am responsible for NTT Ltd.’s overall marketing and communications strategy and program execution globally. This includes everything from overseeing our brand differentiation to improving our client engagement and ensuring we’re optimising our owned channels to their…
With shops set to open next month according to the lockdown roadmap in England, now is a good time to ask – How have our behaviours changed as we have become accustomed to the rituals of lockdown? And what are…
Fortunately, TikTok is not yet saturated. There are still opportunities to promote your business there. Marketing on the popular TikTok platform can attract and engage an audience of potential customers. But like so many social media platforms, as it matures…
Since its introduction in 2018, the SKAdNetwork has had very low adoption levels from ad networks. However, that’s all changing with the recent privacy updates to IDFA. Marketers are now looking for alternatives. What is Apple’s SKadNetwork? Under SKAdNetwork, all…
Prior to joining Instacart, Dallaire drove unprecedented growth for Amazon’s global ad sales business as the Vice President of Global Advertising Sales. Throughout his career in digital advertising, Dallaire has grown to love the innovation, disruption, and focus on the…
Be sure to check out “The Future of the Web” to find out everything you need to know about the new restrictions, cookies, IDFA, first-party data, and all things privacy from our Tinuiti experts. 1. Choose the events that will…