Building a Culture of Experimentation to Drive Growth Webinar
Delivering the best possible digital customer experience is key to driving loyalty and growth. And as…
12 New Ecommerce Books for Fall 2021
— “UnReceptive” puts forward the notion that the receptibility of the audience is far more important…
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
What this means is, this setting will apply to YouTube and Discovery campaigns because those are…
A Perfect Storm for 2021 Holiday Email Marketing
Holiday 2021 Email Old Navy sends “super cash” rewards to loyalty-club members immediately after each purchase….
What are Facebook’s new smart glasses and the metaverse?
However, with NFTs and virtual goods gaining traction within the fashion and gaming industries, we could…
Should DTC Brands Sell to Mass Merchandisers?
Bandholz: Today I hope to discuss another issue: how to get into mass retailers. What year…
What Makes a Good Ecommerce Brand?
Brands need to create items that are “not just a product that is preferred, but a…
Ecommerce Product Releases: September 16, 2021
Prive raises .7 million for configurable ecommerce subscription platform. Prive, an ecommerce subscriptions platform founded by…
Google Adds Data Back to Search Terms Report—What’s the Catch?
Although Google is expanding the search terms report to include high volume search queries with impressions…
Marketing That Matters: How automation helps Uswitch succeed amid ‘cut-throat’ competition
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
V-commerce: Will in-car payments be the next big thing for automotive?
The notion of a vehicle as a ‘digital wallet’ – meaning it has a wider and…
Google to Sunset Expanded Text Ads, Making Responsive Search Ads the Way of the Future
In the following article, we spoke with our Search experts to get their take on the…
Uberall’s Kimia Meshkinyar: “omnichannel is the future of commerce”
Consumer behaviour and expectations have changed after a year of online shopping, contactless payment, and food…
Influencer Marketing Part 6: Pitching
An effective influencer pitch consists of two primary components. Everyone accepts. If all influencers accept, or…
What is Schema Markup? (+6 Easy Types to Use for Your Small Business)
If you’re not comfortable choosing your own schema and implementing the code yourself, don’t hesitate to…
Take Advantage of Dayparting on Instacart with Tinuiti
“I don’t think it’s widely understood just HOW much traffic there is on Instacart today and…
8 Free Social Media Marketing Courses That Won’t Put You to Sleep
With the relative newness of TikTok as well as its infiltration into daily life, it only…
Maximizing Walmart Advertising Performance by Leveraging Operational Support
Our team is experienced in communicating with Walmart Support, and can handle submitting cases on your…
How RappiPay Mexico is using AI to speak to customers ‘in their own language’
To continue reading this content and gain access to more than 30,000 exclusive pieces of data,…
3 Optimizations for Google Shopping Campaigns
Set your own threshold for product exclusions. Excluded products will not show, allowing you to allocate…
Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)
Let’s quickly recap: 2. Upload customer lists Rather than rely on specific behaviors or demographics, Lookalike…
21 New Social Media Tools for Merchants in 2021
Facebook introduces Bulletin newsletter app. Facebook has launched Bulletin, a standalone newsletter platform for free and…
Software Exec Shifts to Bicycle Components, and Thrives
Eric Bandholz: Tell us about Dispatch. He and I recently discussed bicycle culture, the origins of…
Join Econsultancy Live in November for ‘The Future of Ecommerce’
Econsultancy Live returns on 22-24 November with another informative, future-focused event, this time looking to the…
What is ESPN+ Streaming Advertising?
Content Ad: A premium ad featuring advertiser branding with dynamic ESPN content. There are three different…
How the LinkedIn Algorithm Works in 2021 and Best Practices
LinkedIn users’ feeds don’t show posts in chronological order. Instead, the LinkedIn algorithm determines which posts…
Will the Creator Economy Embrace Ecommerce?
If Clear and Beato are examples, the creator economy may describe their businesses and the platforms…
50 Streaming Video Statistics You Need to Know [2021]
9. Felix Baumgartner’s space jump holds the record for most concurrent views on YouTube with a…
Ecommerce Briefs: Amazon v. Walmart, Prime Members, E.U. Sellers
U.S.-based competitor Thrasio decided to expand into Europe at the same time, focusing on Germany and…
How to scale customer engagement and personalisation in the “next normal”
As COVID-19 restrictions begin to lift and customers and companies alike begin navigating the “next normal”,…