California Consumer Privacy Act: What You Need To Know About CCPA and CPRA
The CCPA law, which went into effect at the beginning of 2020, mandates a suite of…
The best way to select a software vendor
Now that you’ve decided to change software, how do you select the replacement? Likely your current…
Ecommerce Product Releases: February 15, 2021
Shop Pay Fabric raises million to scale headless commerce. Fabric, a headless commerce platform, has announced…
How FMCG brands are adapting products in response to the shift to ecommerce
In response to this, and to capitalise on new consumer behaviour, many FMCG companies are re-assessing…
5 Expert-Identified Reasons to Advertise on Instagram
Instagram is a decade old now, but it’s still a cool kid on the block that…
A day in the life of… Rob Bridgman, CEO and founder of D2C sofa company Snug
A lot of the change that has come about in the last year is here to…
Stats roundup: the impact of Covid-19 on marketing & advertising
Fifty-three percent of CX leaders say they have detailed insight into the drivers of loyalty/retention for…
SEO: Keyword Research for Product Content
Content marketing is the act of creating, publishing, and promoting content to attract, engage, and retain…
Ridge Wallet Hits $50 Million with Influencer Marketing
We’re on Shopify. We’ve duplicated all the stores and then localized each one. When I log…
A day in the life of… Jenny Sagström, CEO and Founder of Sköna Advertising
Overall, working in B2B marketing with clients whose business models centre on helping other companies move…
Raising Funds Becomes Easier with New SEC Rules
In November 2020 the SEC amended crowdfunding rules, which the SEC calls “Regulation Crowdfunding.” The new…
Adopting a test-and-learn approach
Caroline Carruthers and Peter Jackson, throughout their book Data-Driven Business Transformation, qualify that along with a…
When to Consider Ecommerce Shipping Insurance
Declared value protection is not insurance. It has many limitations in coverage. UPS and FedEx describe…
Modified Broad Match Is Going Away: What You Need to Know
“In accounts that get more of their traffic from phrase match keywords, they should expect an…
Amazon Releases New Changes To Dietary & Supplements Category
To try and see if the ASINs require approval to sell, you can plug the ASINs…
Top Online Grocery Delivery Services in 2021
— Elizabeth Marsten, Senior Director of Strategic Marketplace Services The first third-party delivery service on this…
SEO: Common Fixes to Core Web Vitals
The Core Web Vitals reports in Google Search Console list your weakest pages. Enter those URLs…
How museums are using immersive digital experiences (pre- and post-pandemic)
More images can be found on TeamLab’s website. If you ever have the chance to visit, I…