Leveraging the Psychology of Discounts to Make More Money
Now that you have a better understanding of how discounts impact your specific audience, you’ll be…
What is Zero-Party Data?
Accuracy. One open secret of first-party and third-party data is that it’s not always that accurate….
Why data security needs to be “baked in” to healthcare to earn consumer trust
What lies on the horizon for healthcare in 2021? While healthcare professionals (HCPs) and patients alike…
The Festival of Marketing returns in March with effectiveness event
Sessions will be a mix of practical case studies that will unpick a brand’s success, ‘myth…
Political Events Result in Rocky January Performance for Amazon Advertisers
The chart below features year-over-year growth in sales attributed to Amazon US Sponsored Products, with days…
A day in the life of… Marco Grossi, VP Global Sales at Stocard, the rewards mobile wallet
Please describe your job: What do you do? I spend half of my day asking questions…
Three ways businesses impacted by Covid-19 can prepare for a possible boom
Major brands have turned to content in an effort to stay close to consumers. Early in…
10 Steps to an Effective Brand Strategy That’ll Bolster Your Business
Benefits include: Rather than spreading your resources thin trying to be all things to everyone, you…
The Amazon Seller Fulfilled Prime Guide [How Will 2021 Changes Impact Sellers?]
Delivery Speed metrics – The Delivery Speed metrics measure the percentage of customer page views that displayed…
Google Announces iOS 14 Guidelines for Partners
Google reports that they “will no longer use information (such as IDFA) that falls under ATT…
What Google’s Privacy Sandbox Means for Advertisers
Chrome intends to make FLoC-based cohorts available for public testing through origin trials with its next…
How Media Mix Modeling Leads To Smarter Ad Spend Decisions [2021 Update]
Especially during a time as disruptive as now, there are additional factors to consider as you…
A WISE Approach to Google Automated Bidding
Google offers two automated “smart” technologies for advertisers: Smart campaigns and smart bidding. The two are…
20+ Instagram Demographics That Matter to Social Media Marketers in 2021
With the rising popularity of various social media platforms and the increased use of social media…
A day in the life of… Lucille Brune, Head of Trading at The Ozone Project
Please describe your job: What do you do? In addition, the pandemic amplified advertisers’ calls for…
The best social stories & campaigns from January 2021
Back in autumn 2020, TikTok users professed their love for the 2007 Disney Pixar animation Ratatouille….
AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic?
2020 was quite a year for the world of ecommerce. The industry has adapted at a…
Apple’s Privacy Policy Update: FAQs Answered By Top Advertising Experts
Advertisers will be impacted in two main areas ad retargeting and measurement. There’s a couple of…