The 3 Common Mistakes of Ecommerce Launches

Placing actionable links on product pages helps guide shoppers to checkout. Source: Mad Hippie. The checkout process needs continual tweaking to keep up with consumer demands. The leading cause of cart abandonment 10 years ago was unexpected shipping and handling…

CommerceCo Recap: SMS Marketing Fundamentals

“This list was barely 2,000 subscribers at this point, but I wanted to show you how incredibly effective SMS marketing is even when you are starting,” said West as he displayed results from five SMS marketing campaigns that had generated…

How the Twitter Algorithm Works in 2021

Twitter, having been created in 2006, is still one of the top social media platforms in the world. There are over 340 million active users on Twitter as of 2020, with over 500 million tweets sent a day.  2019 – Lists…

Will Central Banks Replace Cryptocurrencies?

Last month, I explained why cryptocurrencies are not ready for mainstream retail. The reasons include rampant volatility, lack of regulation, and extraordinary risk. All are good for speculators but bad for ecommerce merchants. Aiming to bring stability and perhaps avoid…

The best social stories and campaigns from May 2021

That’s all for now. For more social media updates, head to The Social Quarterly Report. The Mental Health Foundation, creators of Mental Health Awareness Week, launched its 2021 campaign this time focusing on how connecting with nature can help support your mental…