Beyond being a very fragmented landscape with competing business models, OTT is still a newer channel with inherent challenges for any brand looking to make the leap to the big screen. Because OTT campaigns are delivered via television, there are…
Industry studies back this up. Tomoson, an influencer network, asked brands in 2015 as to the quality of prospects. Roughly 90 percent of respondents stated influencer-generated customers were as good or better than other channels. Effectiveness The most successful marketing…
Customer behaviour has changed throughout the pandemic as not only are customers expecting brands to personalise communications and meet consumers where they are in this new, remote world, but they are also expecting companies to comment on important topics and…
As she was speaking, Kim navigated to Assisted Conversions under the aforementioned Multi-channel Funnels section in Analytics (Conversions > Multi-channel Funnels > Assisted Conversions) during a live demonstration for the CommerceCo by Practical Ecommerce community on April 22, 2021. “I…
Bandholz: I downloaded and experimented with Drupal around 2008. What’s going on with the platform now? Bandholz: What is the investment to use Drupal Commerce? I realize every business is different. Shopify Plus costs around ,000 a month to get…
In order to get the most value from your Walmart.com advertisements, Marsten recommends making careful use of the automated campaigns: Source: Walmart 201: How to Scale Your Walmart Sales (Webinar Deck Slide) Amazon might have the lion’s share of inventory…
Trending details. New fads pop up all the time. Sugru, a “mouldable glue,” was created to repair household items such as furniture, decor, and appliances. But then Sugru discovered additional uses, such as a version for kids and another to…
Crate & Barrel also uses virtual photography to show shoppers what a couch would look like with custom fabric. “Ultimately, being able to present [the shirts] online to a customer that’s shopping online or even in-store — so he can…
Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube…
The second pillar, AirAsia Delivers, focuses on ecommerce and grocery services including a duty-free shop, food delivery, grocery delivery (AirAsia Fresh), beauty products and a ride-hailing service. Finally, the third pillar, AirAsia Money, is comprised of financial products including sister…
McElwee once again emphasises the importance of being where shoppers are rather than where the brand wants them to be. “You know, you’ll see a lot of CPG brands who don’t really want to play on marketplaces like Amazon… but…
Canada is currently in the midst of a slower-than-expected vaccine rollout, with the largest province of Ontario under strict stay-at-home orders until at least June. As such, Amazon is likely experiencing strong demand in the country along the lines of…