Using an Ebook for B2B Lead Generation

B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public. 5. Automation. Although I downloaded the ebook directly from the LinkedIn ad after sharing my email address, I still received an email from Affirm with…

Save Money on Inventory with EOQ

For the EOQ equation, demand is the number of units your business will purchase in a given timeframe, typically one year, reflecting the number of units you expect to sell. Thus, ordering cost might include freight and the time your…

Creating experiences that people remember

I’ve always found it odd that there is so much binary thinking in an industry that’s as artistic and scientific, strategic and tactical, surprising and predictable, and messy and precise as marketing is. Yet time and again opposing marketing doctrines…

Ecommerce Product Releases: May 16, 2021

Stripe acquires Bouncer to help businesses prevent fraud. Stripe has acquired Bouncer, a company building card authentication technology to reduce fraud during online transactions. Bouncer’s team will join Stripe to enhance Radar, Stripe’s machine-learning-based fraud-prevention tool. When it identifies a…