Oriient Got an ecommerce product release? Email releases@practicalecommerce.com. Ecommerce Product Releases WooCommerce and Pinterest announce partnership. WooCommerce, the WordPress ecommerce plugin, and Pinterest, the visual discovery and shopping platform, announced a partnership. The new Pinterest for WooCommerce extension, available in…
Bandholz: Have you considered helping other merchants ship perishable goods? The segmentation strategy is primarily by ZIP code. We’ve occasionally targeted prospects by the region because grilling season varies based on weather. Holidays are big for us. The four to…
Read on for a mix of info and inspo! If you’re not a minority business owner, share this post with someone who is! Platforms like Google Shopping, Instagram, and Facebook offer ways for minority-owned businesses to declare themselves as such.…
Selecting a date (such as before a competitor’s rankings boost) is not typically obvious. Google’s algorithm is often slow to react to pages changes. A rankings increase in April, for example, may result from a page change in January. Thus…
In our recent Benchmark survey, we asked which email innovations email marketers are considering adopting this year? BIMI was one of the main responses with 28% saying they are contemplating using it. Keeping abreast of email trends is a must…
There are advantages to being a dictator. Decisions are quick. The entrepreneur is pleased. And it’s clear who guides the company. This category of buyers represents prominent users that “elevate” the brand, but as a cohort they: The Challenge It’s…
Big fan of lifelong learning here 🙋🏻♀️ . But not a fan of the “learn more” CTA. Here are some better ways to send website visitors to other pages on your site. I will say, however, that I’m not sure…
Habu is one of the global leaders in data clean room platforms, and has had multiple partnerships with other industry peers like Snowflake and Disney. Their software enables secure and streamlined data collabration between partner organizations. AMC allows brands to…
For example, a consumer may click an ad for a non-brand keyword such as “basketball shoes” and go to Nike’s website to research. A week later, she may type “nike basketball shoes,” click the brand ad, and make a purchase.…
With incrementality testing, you’ll be able to invest your marketing budget with greater care and precision – only spending where its most likely to have an impact. Streaming TV is one of the freshest faces in digital advertising. An increasing…
When you think of TikTok, your mind instantly goes to entertainment, discovery, and a creative community. With so many across the globe using this platform, it has encouraged technological innovations in marketing. Spark Ads have recently launched, enabling brands to…
When you’re setting up your profile you’ll be asked to input the expiration date of your certifications. However, some certifications don’t need to be renewed—or if they do, they’re not an annual renewal. Be sure to set the expiration date…