Virgin Atlantic’s Siobhan Fitzpatrick on the ‘double helix’ of CX and EX
George Read, Digital Partner at Cognizant, led the discussion, and began by asking Fitzpatrick about how…
Charts: 2020 Cross-border Ecommerce Purchases by Country
Next, having established the amount of cross-border purchases by country, we analyzed the top-selling countries for…
How to Succeed in Google Ads Without Modified Broad Match
First, you’ll need a good, old-fashioned search campaign ready to go. This means taking an already…
![What is Hulu Advertising [OTT]?](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2021/04/what-to-know-before-you-sell-your-small-business.png.webp)
What is Hulu Advertising [OTT]?
This unique advertising option “mimics the existing Hulu UI design and only supports long-form full-length episodes…
Tinuiti Uses Facebook To Drive Awareness and Increase Sales With Performance Branding Strategy
“Brands discover that when they educate users about their ethos and products before leaning into heavy…
Facebook Analytics is Going Away: Next Steps for Advertisers
On desktop, this can be done by exporting files from Facebook Analytics to a CSV file….
12 WordPress Plugins to Sell Digital Downloads
Stripe Green Downloads allows merchants to sell files and accept major credit cards. The plugin generates…
37 Free and Creative July Marketing Ideas (With Examples)
July 15 Image source) July marketing ideas National Intern Day – Last Thursday in July 1….
A day in the life of… Chris Sahota, CEO and Founder of Ciesco
Pandemic or no pandemic, the day is long. We are a UK-headquartered business, but we operate…
The 3 Common Mistakes of Ecommerce Launches
Placing actionable links on product pages helps guide shoppers to checkout. Source: Mad Hippie. The checkout…
Artificial Intelligence: The Next Generation of Brand Management
For details of we use the information you provide to us when you register for this…
Bridging the gap – online shopper expectations vs the experience that brands deliver
Register today to hear from Zoundindustries, brand favorite that designs, develops, and markets branded earphones and…
Form Nutrition Finds Opportunity in a Crowded Market
Bandholz: I’ve always been very conservative with my finances. Having a bit of cushion in the…
SEO Content Readability: 5 Mistakes Your Plugin Won’t Detect
You could actually come off as condescending Writing with only a search engine’s interests in mind…
CommerceCo Recap: SMS Marketing Fundamentals
“This list was barely 2,000 subscribers at this point, but I wanted to show you how…
How the Twitter Algorithm Works in 2021
Twitter, having been created in 2006, is still one of the top social media platforms in…
Who remembers networking? Why the future is collaborative learning online
That last point about ease of use in online retail is an important one. Though many…
Will Central Banks Replace Cryptocurrencies?
Last month, I explained why cryptocurrencies are not ready for mainstream retail. The reasons include rampant…
5 Steps to Keep Your Facebook Ads Working in iOS 14
To end on a more positive note, here’s a recap on what you can do to…
The best social stories and campaigns from May 2021
That’s all for now. For more social media updates, head to The Social Quarterly Report. The Mental Health…
A day in the life of… Winnie Palmer, Head of Marketing EMEA, Seismic
Since Covid-19, the level of engagement on our platform has increased three-fold. One financial services customer…
Amazon Ad Clicks Declining in US as Reopening Appears to Impact Ecommerce Demand
Last week we wrote about Google paid search clicks declining for many US retailers over the…
Ecommerce Product Releases: June 2, 2021
Happy Returns PayPal acquires Happy Returns. PayPal has purchased Happy Returns for an undisclosed amount. Happy…
19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)
This means catering your B2B marketing strategies toward millennial preferences, like: 75% of the global workforce….
What innovations in 3D and AR technology could mean for ecommerce
Not only will this benefit the consumers, he says; it will also benefit retailers’ bottom line….
14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers
Jason Spero, VP, Global Business Solutions at Google shared three key areas Google is focused on…
5 Content Marketing Ideas for July 2021
Have you ever watched an online shopping network? What about a product live stream? Amazon Live…
Should You Let Google Ads Apply Recommendations Automatically?
Since there are both pros and cons to these features, it’s important that each advertiser makes…
Long live organic social media
What others say about your brand has never been more important or more amplified through the…
Text Messages Are an Ecommerce Opportunity
On May 26, 2021, for example, the offer was a 2017 Zo Wines Dry Creek Zinfandel….