B2B marketing and commerce trends in 2021: what do the experts predict?
Thea Luca, Econsultancy: Ben Potter, business development adviser and Non-Exec In B2B, this re-focus on data…
The 7 Biggest Online Grocery Shopping Trends & Tactics for Brands
In 2020 alone, Instacart consumed 57% of the grocery ecommerce market and increased their order volume…
The Best ABM Tools and Software for 2021 (We Researched So You Don’t Have To)
Levels of support: Madison Logic excels especially well at identifying target accounts visiting your website and…
A day in the life of… Nickolas Rekeda, CMO of native ad platform MGID
Please describe your job: What do you do? It’s important to keep team morale high, even…
How Vistaprint built a masks ecommerce experience in two weeks
According to Google Trends data, worldwide searches for “mask” climbed sharply upwards in mid-to-late February 2020,…
How to Gauge the Quality of Your Customers (and Save on Customer Acquisition Cost)
This is key to reaching the right audience, with the right message at the right time….
The top 25 Econsultancy articles of 2020
Every year, Ashley Friedlein picks out the digital and marketing trends and developments which he believes…
The 9 Best Email Types to Include in Your Ecommerce Email Marketing Strategy
Re-engagement, or Win-Back, Emails are sent when a customer has not purchased from your business in…
A day in the life of… Tim Pashuysen, Chief Strategy Officer at Sitecore
Please describe your job: What do you do? I have also been really impressed by initiatives…
Search trends: how will search marketing and SEO evolve in 2021?
Cash-strapped businesses have relied more on organic search optimisation for visibility as advertising budgets have been…
How agencies can slay the content spaghetti dragon and grow in 2021
According to our research, content orchestration includes the following benefits: With these productivity wins agencies that…
Three ways retailers are re-thinking the role of brick-and-mortar stores
One example of this comes from Aldo, who is reportedly set to trial a ‘save for…
A day in the life of… Matt Lynch, CEO of Feed Agency
Please describe your job: What do you do? Although we were prepared with the logistics of…
Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
However, the phasing out of third-party tracking cookies – which is the result of a mixture…
The new rules of social media marketing in 2021
Brands like Ben and Jerry’s acted on their brand purpose, using their platform to educate their…
Ecommerce trends in 2021: What do the experts predict?
“We’ve also seen that customers have different comfort levels and preferences when it comes to how…
Digital advertising: which trends will dominate 2021?
The growth of connected TV advertising has been one of the great success stories of 2020,…
What Could the Anti-Trust Lawsuit Mean for Facebook Ads?
As of right now, there is no action to take, but Tinuiti is closely monitoring and…
Amazon DSP Expands To Third Party Audiences
Competitor retargeting has limited scalability and is not dynamic; make sure you have other Amazon ad programs going…
A day in the life of… Harmony Murphy, GM of UK advertising at eBay
Please describe your job: What do you do? My job focuses on ensuring that there is…
Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google
Seeing that real picture, according to Liversidge, requires solving the clear problem of analytics packages using…
Customer experience trends in 2021: What do the experts predict?
“One of the first things CX teams needed to do back in April was to communicate…
Amazon FBA Inventory Limits Hurting Sales? 3 Potential Solutions for Sellers
Check out the new dashboard here and be sure to toggle between the Manage Products and…
Farfetch CMO Gareth Jones on the state of luxury fashion in 2020 and beyond
“Brands will be able to plug into those through a single integration, and I suppose what…
Work with TikTok Creators to supercharge campaign engagement
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Social media trends in 2021: What do the experts predict?
And if you want to hear more on 2021 trends, join us on January 26th at…
Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach
Image: freemind-production / Shutterstock.com “Imagine if you get a five out of five with the first…
Driving recovery and growth through the power of user-generated content
Facebook’s Edwards is insistent that brands should manage their expectations, “UGC could be a huge red…
Why helpful site search has become table stakes for brands
Further, Polonioli explained that being able to personalise search results is also increasingly important. Typically, ‘short…
A day in the Life of… Lesley Duncan, Strategy Director at ForwardPMX
Please describe your job: What do you do? The digital landscape requires marketers to use data…