In today’s post, we’re going to talk about a copywriting strategy that you probably have never heard of and how to use it to write copy that sells. Phonosemantics is an argument of little substance for most linguists denying such a…
“URL inspection” provides data for a specific page on indexation, mobile usability, and problems. I’m a professional search optimizer who relies on Search Console near daily. Here are my six most valuable reports on that platform. The Coverage report shows…
I use the term “dragon” to refer to life-changing and game-changing events beyond our control. It could be the pandemic, a competitor, Amazon, you name it. The larger point is there’s no such thing as a perfect world or opportunity.…
Credit card acquirers (i.e., merchant account providers), processors, and networks experienced only slight revenue declines at the outset of the pandemic. The broader shift to digital commerce has given rise to thousands of financial technology players, such as buy-now-pay-later, direct…
As your Google Ads account continues to grow, so will your historical data. PPC metrics that can clue you into your next steps, so be sure to familiarize yourself with the metrics that matter most to your business. Have you…
It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is…
Immerse yourself in programmatic and really begin to understand the technology. At the start, the language can be intimidating, however your ability to extract value for your brand out of this ecosystem will be vastly enhanced. Ultimately, if media can…
Content is still key. Start with a site map and list your required pages. Don’t forget the 404 page, confirmation pages, and policy pages such as privacy and terms and conditions. Trends and styles may look attractive at first, but…
Alone, each department in your business is hamstrung by the walled gardens of their functions, unable to see the bigger picture of CX. You need to connect people, data, and tools across your essential disciplines, including marketing, UX, product management,…
Chipotle is another restaurant that has seen huge success from its digital loyalty program, which CEO Brian Niccol says now has more than 23 million members, and is “consistently able to generate more transactions from light, medium and high frequency…
Lucidworks Marin Software announces integration to expand Amazon advertising options. Marin Software, a provider of digital marketing software for advertisers and agencies, has announced an integration with the Amazon ads demand-side platform (DSP). The integration will allow brands to manage…
As a search engine, Google is first and foremost a noun, but it has also earned ‘verb status’ over the years thanks to how popular and powerful that engine truly is. Maybe their overall engagement rate is low, but…