A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks
Please describe your job: What do you do? I’ll admit it has taken me a while…
It’s time for brands to shine with TikTok Ads Manager
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Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens…
The role of personalisation in customer loyalty post-Covid
This is a topic I recently discussed with Christian Selchau-Hansen, the CEO of enterprise software company,…
What To Expect On Black Friday and Cyber Monday: 2020 Ecommerce Predictions
“We didn’t just see lifts on Amazon. There is a ‘halo effect’ on how much demand…
The vital role of ‘slow data’ in ecommerce
My colleagues and I at Good Growth have been working on one way of enabling slow…
How can marketers increase their chances of successful martech investment?
This growth has been affected by Covid. Econsultancy and Marketing Week research conducted on 16th March…
A day in the life of… Toni Wood, CMO of ufurnish.com
We are a business that has been launched during the pandemic. On the back of a…
How Asos and Made.com engage style lovers on YouTube
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Will subscriptions be the next big thing in travel?
“We’re noticing a number of hotels who haven’t had too much negative impact on revenue generated…
How Cisco’s Messenger experience opened up new opportunities with small businesses
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Asos has finally added product reviews, but how should brands handle online reviews?
So, what about overtly negative reviews? Interestingly, research suggests that bad reviews are not always damaging…
A day in the life of… Vladi Shlesman, Managing Director EMEA at ChannelAdvisor
Please describe your job: What do you do? Some of the companies that have impressed me…
Measuring the success of online video
This briefing is taken from Econsultancy’s Online Video Best Practice Guide. But while video is impactful,…
YouTube Ad Specs [2021 Update]
With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and…
3 Rules for SMS Compliance (and How to Grow Your List Within Text Law)
Required by TCPA, this message confirms the contact has opted in and provides a preview of…
Jump into TikTok this holiday shopping season
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Why you need to get to “next-level” digital commerce
Everyone sells online, and to be successful, organizations need to sell anywhere a buyer might want…
What are Amazon’s Owned and Operated Sites for DSP?
Beyond classic Amazon DSP ad buys, DPReview offers a variety of different advertising opportunities, including a…
Must-Attend Ecommerce Conferences in 2021
Ecommerce conferences have always been the best places for industry practitioners to grow both their…
Experts Share Email Marketing Trends and Predictions for 2021
2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced…
Purpose-Driven Marketing in a Tumultuous 2020: A CMO Conversation
It starts with knowing who you are and what you stand for as a company and…
![Paid Social Cyber Week: Top 4 Last-Minute Tips [Video]](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2022/04/paid-social-cyber-week-top-4-last-minute-tips-video.png.webp)
Paid Social Cyber Week: Top 4 Last-Minute Tips [Video]
Finally, on the day of, when it comes to optimizations, don’t feel the need to sit…
Experts Share Google Ad Predictions for 2021
Google Discovery Ads appear on several Google properties (including the YouTube home feed, Gmail Promotions, the…
Why Instacart Is Quickly Becoming Consumers’ “Go-to” Delivery Service
Though Instacart’s primary focus is on grocery, they continue to add non-food selections for consumers across…
Shoppers Shake Off Election Drag to Ramp Up Retail Searches and Orders
In Google search performance across hundreds of Tinuiti retail advertisers active on Google and Amazon, we…
What Are Google Discovery Ads?
(Psst…find out about more changes Google made in 2020.) Business Name Descriptions– 90 char limit, provide…
What Are Instagram Reels?
What are Instagram Reels? Elf Cosmetics’ first Reel amassed over 1 million views. Their ASMR-like,…
Amazon Stores: A Powerful Tool to Establish Your Brand on Amazon in 2021
Amazon Stores give brands the ability to maintain their brand identity on the world’s largest online…
7 Expert Tips for Writing Killer Facebook Ad Copy
Here’s a good example of urgent Facebook ad copy from M1 Finance: According to statistics cited…