Tinuiti Establishes ‘Flexible Fridays’ and Monthly Mental Health Days of PTO Through the End of 2020
“We recognize that this is a very stressful time for everyone collectively, and so it’s more…
Experts Share Amazon Predictions for 2021
“Amazon continues to emphasize and release opportunities for brands to tell their story and build brand…
Building a Walmart Rich Media Strategy that Wins New Customers
By focusing on starting small to gather the data you need to see what types of…
62 Indispensable Amazon Seller Tools You Need
Additional Pricing Resources: At this point, the responsibility falls on the seller to find these discrepancies and…
9 Ways Amazon Vendors Should Prepare for Q4
If you want to ensure a smooth flow of shipments and a stable supply chain for…
Amazon Adds Brand Stores to Search to Increase Visibility
In 2018, Amazon introduced Amazon Store Insights to provide brands with daily and aggregate views of…
Amazon Growing Its Impression Share in Google Shopping Auctions
If you read our recent Google Ads Benchmark Report for Q2 2020, you know all about…
Trends in Email Marketing for Beauty and Personal Care Brands
*This is a guest post by Brian Lai, Product Manager—Ecommerce Strategy & Research, MailCharts All of…
Walmart SEO 101: 4 Steps to Ranking Your Products Organically on Walmart.com
This is perhaps one of the most important things to get right, from both an algorithmic…
Conversion Rate Optimization: The Little Black Dress of Digital Marketing
Conversion Rate Optimization has taught me that the insights gained through research and testing – whether…
Why SMS Marketing Is Crucial for Brands Right Now
Now is the optimal time to invest in marketing channels that engage your customers where they…
Amazon Will Show Seller Details Starting in September
Here’s what you need to know about these changes to the Amazon marketplace. Sellers who do…
Google App Campaigns: Creative & Testing Guide
If you want to learn more about how to optimize your creative approach to app marketing,…
3 Trends That Are Shaping Pet Food Industry Ecommerce
According to another survey from Packaged Facts, “people who purchased higher-priced pet food, particularly dog food,…
Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking
Google announced that there are now new integrations with Zapier and third-party apps that will make…
Amazon Sponsored Products Sales Grow in July Despite No Prime Day
Of course, some regions are seeing a reversal to prior stages of restricted movement, and varying…
Amazon Posts Introduces New Capabilities [Including Scheduling Feature]
Continue to check back as we update this article with additional information and test results. Downloadable…
Buy on Google Shopping Listings Are Now Free
Previously, many merchants couldn’t sell products on Google Shopping because Google required merchants to have a…
Custom Data Attribution Models: Which Is Best For Your Business?
“Attribution modeling analyzes every single step a user took before conversion and assigns value to each…
Snapchat Dynamic Ads to Personalize Customer Experience
Dynamic Ads let businesses automate and personalize ad creation on Snapchat. Companies can upload their entire…
How to Build Next Level Customer Personas
At Tinuiti, we don’t just look at a few facts and figures and hope for the…
How to Plan Your Q3 Content Calendars for Email
Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing…
How to Create and Optimize Ads for OTT
Given streaming’s similarity to Linear TV, many marketers mistakenly assume that they can simply rerun broadcast…
How to Start Selling on Walmart’s Marketplace
The same content rules apply to variant groups. These are collections of items that are fundamentally…
Dirty Data: How to Clean Up Your Analytics Platforms
All brands, large and small, face unique business challenges caused by loops in marketing data. Mobius…
Back-to-school Selling on Amazon [What to Expect During COVID-19]
With so many parents likely to continue homeschooling because of COVID-19, back-to-school shopping trends won’t be…
13 Best Influencer Marketing Campaign Examples
Influencer marketing is a great way to boost sales by increasing brand awareness and growing your…
CCPA Confusion for Facebook Advertisers: What You Can Do
First, advertisers should make the necessary adjustments to Facebook’s Pixel to ensure California users are “flagged”…
4 Tips for Creating Packaging Designs That Delight Your Customers
Products that are sold online should have a more secure packaging to include branded cushioning materials…
How Buy Now, Pay Later Is Shaking Up Ecommerce Retail
The numbers don’t lie: customers want the buy now, pay later option. With reductions in cart…