A day in the life of… Janicke Eckbo, CMO at Cavai, the conversational advertising platform
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up…
4 Tips to Succeed Using Google Ads Broad Match (with Data!)
Create dashboard reports within the Google interface to ensure you’re able to monitor for shifts in…
How to not lose half your audience before you’ve even started
We also see that people are most likely to bounce when using a mobile device, reflective…
4 Ways to Drive Product Sales from TikTok
Advertising on TikTok will presumably improve. In-feed ads are the best place to start and the…
Lessons from Vine Influencers Elevate Feat Clothing
“So I flew out to L.A., snuck into that building, and I saw every single Viner…
How do you know if D2C is right for your beauty brand?
Data is king, and in the beauty industry it has proven its value by enabling brands…
Diageo on D2C strategy, owning search and adapting to new consumer moments
Buss added that companies might also be unaware of inaccuracies that are present about their brand…
2021 Digital Marketing Trends: The New vs the Tried and True
Let us take a deeper look at the impact of conversational commerce and how it is…
A day in the life of… Cory Munchbach, COO of BlueConic
Find out more: I also model good behaviour when it comes to vacations. I plan well…
HSBC’s Head of Marketing Performance on data democratisation and data lineage mapping
“Even at HSBC with the scale that we have… it does sometimes feel overwhelming and daunting….
Walmart Expands Marketplace, Challenging Amazon
Fees for Walmart Fulfillment Services are based on weight and dimensions. Walmart does not charge sellers…
Babylon Health on customer engagement strategy and email design
Although Allan’s team oversees CRM at Babylon, they are by no means solely responsible for customer…
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What is Unified ID 2.0? [And Will This Be The Solution To Replace Cookies?]
Big tech players present another challenge—they may not agree that UID 2.0 provides enough privacy protections…
How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email
Step 2 – Add a product: Add a recently-launched product (must have been made available to…
Kimberly Clark’s Juliana Chu on the brand’s agile approach to digital analytics
“What this engine does is predict the best time for sending the email to different segments,…
Using Clubhouse to Promote a Business
Clubhouse is a gathering place, but the app’s nature makes promotion different. It is not possible…
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now)
These updates can help match current expectations while receiving more traffic, increased click-through rates, and higher…
How Confused.com rebuilt its brand through customer insight, doing things differently and taking a long-term view
“There was incredible prompted awareness – incredible, in the 90% range,” recalled Samuel Day, CMO of…