3 Rule-breaking Product Pages, Designed for Conversions

Millions of ecommerce sites look eerily similar. Merchants should consider their audience’s desires and behaviors to differentiate from competitors. Heat and tracking maps can provide valuable insight into where visitors leave. Detailed analytics tell us

7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do It

Hopefully you now understand what the Facebook Conversions API is, how it compares to the Facebook Pixel, and why it’s essential for future-proofing your Facebook advertising strategy, See what additional data you might collect now,

The best social media campaigns from September 2021

Reddit has delivered its first ever UK ad campaign, following strong growth in engagement during the pandemic. The platform is looking to evolve its user base, with ‘a focus on marketing and partnerships’ and ultimately

Product Photography, Part 8: Composition Essentials

This type of offset image is useful because it creates a natural focal point that draws in viewers. Having the subject in one-third of the composition with the remaining two-thirds balanced with negative space is

The 36 Best Call to Action Phrases Ever (Real Examples +Tips!)

I also like the button copy of “Yes! It takes a village.” skip to the full, text-only list, I’ll understand. In the name of being forthright, let’s start with the blunt examples. Some key takeaways from

5 Content Marketing Ideas for November 2021

The D.B. Cooper mystery is intriguing. Recounting it could make sense for a D2C brand selling travel or skydiving gear. These pages can be both interesting to read and good for organic search rankings. What

The Google Android 12 Release [Everything Marketers Need To Know About The New Privacy Dashboard]

 From the new UI to improved user experience tools, you can view the details on all Android 12 updates on the developer site.  “Big Tech is in tune with what consumers want. As marketers, this

6 TikTok Tools for Shopping

Square: Start Selling on TikTok TikTok’s Lead Generation service lives within In-Feed Ads, making it easy for users interested in a brand or product to share their contact information securely. TikTok’s new partnership with Productsup

A day in the life of… Thomas Walters, CEO & Co-Founder of Billion Dollar Boy

I recently caught up with Thomas to chat about the evolution of influencer marketing, the key components of any successful campaign, and the trends to watch out for. Successful influencer marketing strategies require strategy, creative,

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