
Click and collect: What are the watchouts for retailers investing in omnichannel?
Gurd said that Primark’s venture into click and collect is not an example of innovation, however, but that it is a retailer which has been steadily maturing its digital strategy and aligning a challenging operational …

How to Compete in Google Ads (Without Raising Bids): 8 Strategies
Why? Because if Google serves crappy ads, it will lose searchers. And if no one clicks on those ads, Google doesn’t make money. Between the reports and features within the Google Ads interface as well …

Market to Moms on Twitter
Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Second, tweet …

64 Easy & Creative November Marketing Ideas (+Examples!)
November marketing ideas based on national months November 16 Lung Cancer Awareness Month November 22 Sign your team up for a fundraising activity—a walk, a farmer’s market, a virtual race, etc. This gets you out …

The ethics of AI writing and the need for a ‘human in the loop’
Absent a governing body, however, Duncan believes that providers of tools like ContentBot, as well as of the underlying technology, have a duty to ensure responsible use. “It should fall back on the providers of …

DTC Holsters Are a Last Line of Defense
I was familiar with Drupal and its ecommerce component, Drupal Commerce. So I made my website on that platform, but it was clunky. Regardless, the company went from grossing ,000 in the first year to …

Webinar: Market Research and Insights
The Fundamentals of Market Research and Insights Best Practice Register Now The value of market research: The role of market research within the broader insight mix, its key benefits, opportunities and challenges, as well as the …

10 Ways to Improve Your Social Signals for SEO
Adding social plugins to your content management system makes it simple for website visitors to share your high-quality content on their social media accounts. For example, Wordstream encourages users to click with social icons that …

3 Tools to Build, Validate Schema Markup
That’s the purpose of structured data. It’s a 1990s concept of organizing a site’s info to help search engines understand it. But the rise of the web produced many types of structured data, not the …