eCOMMERCE

Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately …

Here’s a sample landing page with Q&As, for laptops, from Office Depot. Google has obtained a U.S. patent on selecting questions for “People also ask.” Essentially it relies on actual searches in a question format. …

Also, some link-building strategies are considered “black-hat,” meaning your website can be penalized by Google if it appears to be paying for backlinks or engaging in spammy link practices. First and foremost, focus on making …

For many B2B brands, business is conducted internationally – bringing time differences and language barriers into the marketing equation. The right marketing assets can bridge these gaps. Videos, downloadable guides, specification sheets, even 3D content …

The Department of Commerce data shows that in Q3 2021 ecommerce grew by 6.6% from the same quarter of 2020, while total retail sales increased by 13.1% in the same period. According to the U.S. …

This sets you up for long-term success, whether or not you get the badge. Besides, if you don’t get the badge the first time, you can always try again once your audience is a little …

 Instagram story metrics aren’t public-facing, so an influencer with fake followers will likely have low story views relative to what is displayed on their profile. In these instances, it’s always best practice to ask for …

 When a brand partners with an influencer, the brand is essentially sanctioning – even supporting – the influencer’s persona, message, and content.  As a result, over 80% of influencer marketers consider a creator’s content quality …

…drumroll please… And if you think I forgot about dubstep dancing, think again. Google Ads gives us plenty of free and useful tools, like the Keyword Planner, budget report, and offline conversions import helper tool. …