Pinterest newsroom announcing new ways to shop on the platform. Pinterest launches Shopping List and expands shopping features and merchant tools. Pinterest has launched Shopping List, a method for pinners to have their product pins automatically saved in one place,…
Emails in 2021 are mostly opened on smartphones. iOS is a big share of that market. If Android adopts similar privacy options, 98% of smartphone users will have the option of not disclosing their email opens. Mail Privacy Protection Hide…
I’ve categorized the ideas by stage of funnel, but I also know that every business has a different funnel and customer journey, so adapt these ideas accordingly. 9. Cheatsheets prospects will be willing to obtain in exchange for their information so…
John Story, VP and Deputy General Counsel at Acoustic: A world without opens might seem like a daunting place for many marketers who heavily rely on this metric as a measure of contact engagement and to judge the success of…
Noise is measured in decibels (dB). The normal human ear can detect sounds between 0 dB to 140 dB. Long-term exposure to noise levels above 75 dB seriously hampers individuals’ hearing and affects their physical and psychological wellbeing. Anything over…
“Retention’s a really big deal in an insurance business model. And we could see that there was a 15 point delta [in retention] between zero NPS and customers scoring 10 NPS, which is huge. That is off the charts in…
They differ from TrueView for action campaigns because they use responsive ad groups rather than standard ad groups. Short version: Machine learning will help to fill in the gaps in Google Analytics Behavior reports to enable more visibility into the customer journey. This…
“Brands care more about business outcomes like return-on-ad-spend than about the standard media metrics they measure most-often (impressions, clicks, likes). That’s why our focus from the beginning has been on measuring true business outcomes.” In addition to 84.51°, another ‘name…
Bandholz: How do you develop product expertise when you acquire a brand in a category you’re not familiar with? We’ve addressed the rise of aggregating companies assembled solely to obtain funding and scoop up ecommerce merchants. The Berlin Brand Group…
A brand blueprint, McGrath explains, is a 1-3 year plan which looks at the current state of your brand, where its major fractures exist and what needs to be done to heal those fractures. This can inform where investment is…