Content Marketing in a World of Creators

Content Marketing in a World of Creators

Finally, he could have launched an ecommerce video series using Amazon Live. Merchants such as Franklin or the hypothetical vegan-supplement brand can broadcast live videos to their followers on Amazon and through the Prime Video

Apple Crosses the Rubicon

Currently, Apple’s only ad slots in the App Store pertain to search: one on the main search tab and one in search results. As you’ll know from our coverage of Alphabet and Amazon’s recent results,

Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace

As noted in the company’s press release: “The Kroger Private Marketplace makes buying easier while providing advertisers unmatched flexibility, speed, and control of their campaigns. For the first time, brands can now reach the most

12 Social Commerce Apps for Merchants

12 Social Commerce Apps for Merchants

Social commerce tools create opportunities for brands and merchants to engage and inspire consumers with entertaining shopping experiences. YouTube continues to help businesses connect and interact with viewers in shoppable ways. All eligible creators can

Six travel and tourism brands using TikTok to connect with young consumers

Six travel and tourism brands using TikTok to connect with young consumers

This is BEYOND ???? I’ve dreamed of visiting this place for years!! Penthouse Suite tour at @Forestis #roomtour One social media channel that facilitates direct engagement is TikTok, with the platform favouring natural and authentic

AWS Boosts Amazon’s Q2 2022 Results

AWS Boosts Amazon’s Q2 2022 Results

In its 10-Q, Amazon said the operating loss for North America — 2 million in Q2 2022 — was primarily due to increased shipping, fulfillment, and transportation costs; high wage rates and incentives; and fulfillment

6 Keyword Tools for Video SEO

6 Keyword Tools for Video SEO

YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for the search query “smart watch” are “smart watch women,” “smart watch men,” and “smart watch for kids.” All signal

Commercial Intent: How to Find Your Most Valuable Keywords

Commercial Intent: How to Find Your Most Valuable Keywords

On the other hand, high commercial intent keywords are best suited to paid search campaigns for a few reasons: Table of contents What are commercial intent keywords? Although there are many commercial intent keywords, some

A metaverse reality check: Defining the metaverse

A metaverse reality check: Defining the metaverse

Another major, and widely-cited, prediction about the metaverse is McKinsey & Company’s prediction that the metaverse will generate between and 5 trillion in value by 2030, which was published in the report, ‘Value Creation in

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