He and I recently discussed his new role. The entire audio of our conversation is embedded below. The transcript is edited for clarity and length. Aton: The biggest challenge for us is educating prospects about leather. People know what leather…
There are many ways to spot low-quality backlinks. I prefer looking at anchor text and identifying spammy links via: Wayback Machine, the largest free archive of web pages, is perfect for that purpose. Enter the domain you are considering, and…
Outform is going to continue helping brands that dare to innovate with turning stores into exciting destinations that match the speed and convenience of online shopping.The next step to achieving this is delivering contextually relevant content through digital, such as…
The East Forty Brewing + Dream Factory partnership had all the potential to go wrong but turned out to be a huge success. The two came together to launch the Asana widget for Figma where teams collaborating and working together…
The October 2022 “World Economic Outlook” from the International Monetary Fund is titled “Countering the Cost-of-living Crisis.” The report describes the combined impact on the global economy of inflation, Russia’s invasion of Ukraine, and the lingering effects of Covid-19. It…
While an easy site experience is more or less the same for both customer types, the acquisition and selling strategies are not. The common essentials are: Site Experience In 16 years of working in ecommerce, I have dealt with big…
Gurd said that Primark’s venture into click and collect is not an example of innovation, however, but that it is a retailer which has been steadily maturing its digital strategy and aligning a challenging operational system (i.e., a vast store…
Why? Because if Google serves crappy ads, it will lose searchers. And if no one clicks on those ads, Google doesn’t make money. Between the reports and features within the Google Ads interface as well as the tools and templates…
Twitter is not the largest social media platform. It doesn’t have lots of pictures, and your competitors may not use it. Nonetheless, Twitter can connect a business to Millennial and Gen Z mothers. Second, tweet threads, one of the most…
November marketing ideas based on national months November 16 Lung Cancer Awareness Month November 22 Sign your team up for a fundraising activity—a walk, a farmer’s market, a virtual race, etc. This gets you out in your local community which…
Absent a governing body, however, Duncan believes that providers of tools like ContentBot, as well as of the underlying technology, have a duty to ensure responsible use. “It should fall back on the providers of the AI technology,” he says.…
I was familiar with Drupal and its ecommerce component, Drupal Commerce. So I made my website on that platform, but it was clunky. Regardless, the company went from grossing ,000 in the first year to 0,000 now. It just kept…