Once you know what kind of content blocks you’d like to use, you have the option to either use a drag-and-drop editor or code them as custom HTML content blocks. Drag-and-drop templates are extremely user-friendly and put the ability to…
Pro-tip: Keep in mind, a brand can have MAP pricing so there is some degree of control over pricing but it does require additional negotiations. – Elizabeth Marsten, Senior Director for Strategic Marketplace Services at Tinuiti All this makes Walmart…
The set of principles that I’ve found to be most effective are Robert Cialdini’s 6 Principles of Persuasion (Cialdini, Robert B. Influence: Science and Practice. New York: HarperCollinsCollegePublishers, 1993. Print.). B) Once you’ve completed preliminary Open Rate testing, move on…
Genpact follows a humble preference center practice. While keeping it simple, they ensure that the users can either choose the topics they are interested in or opt out of the service. How to calculate it: (Emails opened / Emails delivered)…
Step 1. Click the “Tools & settings” button at the top right of your dashboard These ad extensions enable anyone who sees your ad to easily tap and dial your business phone number. Better yet, you can also set up…
The last immediate change that Google announced was that they are relaxing the requirements for sale price annotations. Are you interested in learning more about these features? Need help getting set up to take advantage of them for the growth…
Your email will be the first point of contact for users with abandoned carts, so you’ll want to craft an effective subject line that catches their attention while also being clear that they’ve left some items in their cart. Some…
For every you spend on email marketing, you can expect an average return of . With this strong of a return, it’s no wonder email continues to be a valuable channel for any business. — Kelli Collins, Senior CRM &…
If you choose to use a custom image in your Sponsored Brands ads, you must also use your brand logo in the brand logo field. Visit the Sponsored Brands logo guidelines page to learn more. What are Amazon Sponsored Brands…
Other fees you need to consider are the cost of shipping the product to the customer. If you’re shipping yourself, you may think you’re saving money, but you need to weigh out the opportunity costs for yourself as a business…
This will certainly inject more competition into these auctions, and competing retailers who gained in Amazon’s absence may see some impacts to performance over the coming weeks. That said, there are many moving parts when it comes to Google ad…
Have you ever been encouraged to watch a short ad for a benefit or reward? Both ad types can be used to drive acquisition and in-app conversion events, but feature different types of content. Jump to a Section 1. What…