Month: June 2020

Amazon FBM and Seller Fulfilled Prime (SFP): How-to Guide

Other fees you need to consider are the cost of shipping the product to the customer. If you’re shipping yourself, you may think you’re saving money, but you need to weigh out the opportunity costs

Back in Auction – Amazon Returns to Google Advertising in the US

This will certainly inject more competition into these auctions, and competing retailers who gained in Amazon’s absence may see some impacts to performance over the coming weeks. That said, there are many moving parts when

Mobile Game Ads: Formats and Design Tips for Gaming App Ads

Have you ever been encouraged to watch a short ad for a benefit or reward? Both ad types can be used to drive acquisition and in-app conversion events, but feature different types of content. Jump

How to Set Up Ecommerce Tracking in Google Analytics

After finishing your data settings, you’ll be prompted to obtain your Tracking ID. Make sure to click the button to get your Tracking ID.  This is your overview of high-level data: revenue, ecommerce conversion rates,

8 Exceptional TikTok Ad Examples for Your Next Campaign

TikTok is a breath of fresh air; a new, young voice among aging platforms like Facebook and Instagram. It’s a social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands

The Complete Email Marketing Guide for Beginners 2020

According to eMarketer’s 2019 report, 91% of internet users send emails, making it the most popular digital activity, even out-ranking Search and video. Your regular email A/B testing strategy should include: Email Deliverability 101: What

Finding Success on Amazon During COVID-19: Q&A with Highlights for Children, Inc.

 Hopefully, if you are selling on Amazon you are already taking advantage of keyword research and expansion. I would also say right now is a time to take some risks. Continue to monitor the long

4 Email Segmentation Strategies That Make Your Emails More Personal

If your products or promotions aren’t 100% gender-neutral, consider segmenting recipients based on gender to craft a more personal message. Want to learn more ways you can personalize your emails? Analyze open, click, and purchase

How to Start Selling on Amazon Canada

In addition, you’ll avoid having to deal with issues with customer service. – Courtney Macfarlane, Senior Analyst, Marketplace Search at Tinuiti 1. Choose the Best Products to Sell on Amazon Canada Canada has a reputation