Amazon simplifies the process of finding cases of potential infringement with custom features designed specifically for brands:
According to Amazon, more than 130,000 brands around the world have an Amazon brand registration, and on average, they’re finding and reporting 99% fewer suspected infringements than before the launch of Brand Registry.
What is the Amazon Brand Registry?
The more you tell Amazon’s Brand Registry team about your brand and its intellectual property, the more Amazon can help you protect your brand, for example:
A trademark number is the number assigned to a pending or registered trademark. This number is issued by the United States Patent and Trademark Office (USPTO). Pending trademarks are given serial numbers, and registered trademarks are issued registration numbers.
The Amazon Brand Registry is an Amazon is a program that allows verified brand owners to have access to enhanced reporting tools and more control over their brand across Amazon.
The Benefits of Amazon Brand Registry
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
Amazon Brand Registry: Eligibility & Application
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
Step 3: Enroll your brand
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
What is Transparency by Amazon?
Amazon also publicly launched Transparency, an item-level authentication service that helps brands proactively identify and prevent counterfeits from reaching customers. As of 2019, Transparency was available in the US, Canada, United Kingdom, Germany, France, Italy, Spain, and India.
Next, you have to create an account through the Amazon Brand Registry. Amazon will ask for your registered Trademark Number as well as one form of social media.
After you complete your search, the Brand Registry provides you with simple and guided workflows to submit a report of potential infringement that Amazon can review and take appropriate action on.
Registered trademark fees typically range from 5 to 0. However, these fees can vary depending on the class of protection you want to buy.
Ready to apply? Visit Transparency for more info.
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- The ability to verify yourself as the brand owner for your products.
- A Global Trade Item Number (GTIN), such as a UPC or EAN barcode on your products.
- The ability to apply unique Transparency codes on every unit you manufacture.
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What is Amazon Project Zero?
Once you’ve submitted the Brand Registry application, Amazon will then send an email to the person or address connected to the Trademark account. This email will contain a case number code.
Once all the pieces are in place and all the information completed, pay your fee of 8 and proceed with the application. The Brand Registry will be completed relatively quickly. Some people have even reported overnight turnaround times, however, this may vary from person to person.
Amazon investigates and takes action on more than 95% of all notices of potential infringement received from brands in Brand Registry within eight hours.
Luckily, the Amazon Brand Registry provides a necessary set of tools (including the new Transparency by Amazon service and Project Zero program) that may help sellers avoid these issues.
How Does the Brand Registry Process Work?
When you receive this case number code, go to your Seller Central application and paste it into the required field. Please note that this Trademark needs to be a live trademark [confirm not pending?] in order to work.
What is a Trademark Number?
The trademark for your brand must be in the form of a text-based mark or an image-based mark with words, letters, or numbers. Depending on where your trademark is registered, eligible trademarks can have different classifications based on their issuing trademark office.
How do I Apply for a Trademark Number?
Pro-Tip: Amazon currently only accepts trademarks that have been issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union, Turkey, and the United Arab Emirates..
How is the Trademark Number used in Brand Registry?
Already enrolled in the Brand Registry?
Brand owners enrolled (in the Brand Registry) prior to April 30, 2017 will need to re-enroll to enjoy the updated program’s benefits.
It is highly encouraged that manufacturers (especially new brands) apply to the Amazon Brand Registry program.Today, Amazon has global team of investigators that is available 24 hours a day, 7 days a week to respond to and take action on notices of potential infringement.
Build and grow your business on Amazon by taking advantage of tools like Enhanced Brand Content, Stores, Sponsored Brands, and the Brand Dashboard.
Today, the Amazon Seller Brand Registry unlocks a powerful suite of programs and features for verified brand owners to not only protect intellectual property but also build their brand presence on Amazon and grow their business.
- Log into your Amazon Seller Central Account
- Create an account through Amazon Brand Registry
- Amazon asks for Trademark Number
- Amazon sends an email to register to the Trademark account
- Then you should receive your case number code (in the email)
- Copy and paste code into Seller Central (Trademark needs to be live)
- Pay fee
In May 2017, Amazon launched a new and improved Brand Registry designed to help brand owners protect their registered trademarks and create an accurate and trusted experience for customers by providing access to proprietary text and image search, predictive automations, and reporting tools.
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