Products that are sold online should have a more secure packaging to include branded cushioning materials such as foam, bubble wrap, or tissue paper. The outer packaging helps protect the product from the external elements. The inner packaging will increase the chances of the product being shipped safely without damages. The last one is for the label.
You should be aware of the content that needs to go on the container.
1. Give It a Visually Appealing Color Palette
The design should be versatile to easily accommodate new changes.
Product formulas are improved all the time, or variations are added to offer more options, and the design should be modified to signify those changes.
In a market saturated with competitors fighting for customers, an eye-catching design truly matters for making the perfect first impression. Not only does your packaging design contribute to your product aesthetics brand equity, but it’s also a practical way to protect your product.
In a market saturated with competitors fighting for customers, an eye-catching design truly matters for making the perfect first impression. Not only does your packaging design contribute to your product aesthetics brand equity, but it’s also a practical way to protect your product.
4. Add Versatility and Reusability
Here are four creative best practices that can help make your product packaging designs stand out and delight customers.
Great packaging design can make or break your product. Customers scanning the aisles may pick up the product because it is appealing, but they may not buy it when they don’t find the information they need. It should include content that answers the what, who, and how. Packaging should be reusable for other purposes. For example, boxes from clothing companies can be transformed into a clothes hanger. If it cannot be repurposed for other things, packaging can be more eco-friendly if they’re made with biodegradable materials to decrease plastic waste.
What the product and whom it is for should be clearly stated in the label. As for the how, it should fit the circumstance of where it is sold. This factor should be taken into consideration especially in the age of e-commerce. Products typically have layers, including the outer layer, inner layer, and the product itself. Depending on what you have, some items may need more layers than others do.
Get Creative and Make Your Packaging Designs Stand Out
A compelling written description of the product is helpful, but a good designer knows the font, graphics, colors, and even the material further communicates to the consumer why they should buy it.
Products sold in physical and online stores should be packaged using practical and eco-friendly materials without sacrificing quality.
Source: Packlane
In packaging color psychology, black may convey elegance. When it is combined with popular metals such as gold or silver on matte black, it creates a feeling of luxury.
