Please describe your job: What do you do? Don’t go ‘dark’. During times of crises, staying on-air helps to maintain brand presence and triggers a ‘memory effect’ with consumers. The long-term impact of going off-air simply isn’t worth the perceived…
Marketing teams tend to be heavily focused on acquiring new customers. Here, recommendations like new arrivals or trending products can be particularly effective. In addition, recommendations based on referring source or campaign response can be useful acquisition tools. Ecommerce teams…
The battle to persuade organisations to ditch PDFs, which are typically less accessible than their HTML or open document equivalents, has been a long one. PDFs are quick to produce, easy to upload and have long been seen as a…
The Internet Retailer Conference and Exhibition (IRCE) is among the largest events of its kind. Open to businesses of all sizes and on a host of platforms, it attracts thousands of industry experts, exhibitors, and vendors each year. When: March…
“Always remember Amazon is a data-driven company and not brand loyal. Your ability to use the reporting in Brand Analytics to understand the metrics and the positioning of your product on the platform will be key to success and the…
Please describe your job: What do you do? In our broader communications, we’ve spoken directly to the issues going on around us – we knew that communicating as though things are normal wouldn’t connect. How has your typical day been impacted in the short term…
What headless commerce does is provide brands with the opportunity to engage with their consumers in completely new ways. The technology department is already all over it…will the marketers follow suit? For the uninitiated, a headless commerce structure is one…
Thea Luca, Econsultancy: Ben Potter, business development adviser and Non-Exec In B2B, this re-focus on data strategies may be as simple as a rationalisation of first-party data, understanding what is actually useful and how it can be used, or as…
In 2020 alone, Instacart consumed 57% of the grocery ecommerce market and increased their order volume by 500%. Instacart is an undisputed opportunity for brands to acquire and retain online grocery shoppers. These changes in spending habits extended well beyond…
Levels of support: Madison Logic excels especially well at identifying target accounts visiting your website and using behavioral data to determine intent. Predictive data helps marketers determine the ideal strategy for nurturing leads. What is account-based marketing? With Uberflip, marketers…
Please describe your job: What do you do? It’s important to keep team morale high, even if we are all working from home, so of course we have after work ‘wine time’ to allow everyone to catch up outside of…
According to Google Trends data, worldwide searches for “mask” climbed sharply upwards in mid-to-late February 2020, before beginning a much more dramatic climb in mid-March 2020, reaching their highest peak in mid-April. Another, slightly smaller peak took place between mid-June…