Month March 2021

CommerceCo Recap: SEO Entities vs. Keywords

Sebald believes that Freebase, a Wikipedia-like resource launched in 2007 by MetaWweb, a U.S. software company, is the basis for Google’s use of a knowledge graph and entities within that knowledge graph. Google acquired MetaWeb in 2010. I provided an…

Is Marketing Just an Art?

That is not a good customer experience. Likely, the company did not understand how multiple marketing channels interact. Competent measurement can help with that, too. Measuring the interaction of media, like Croke described, can reduce waste, identify opportunities, and manage…

14 Brands on TikTok, for Inspiration

Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. — Washington Post Geoffrey Fowler @washingtonpost Saturday Night…