Sebald believes that Freebase, a Wikipedia-like resource launched in 2007 by MetaWweb, a U.S. software company, is the basis for Google’s use of a knowledge graph and entities within that knowledge graph. Google acquired MetaWeb in 2010. I provided an…
Lots of advertisers, particularly small businesses, unintentionally fall into the trap of picking this bidding strategy and end up underwhelmed with their PPC performance. If your campaigns are restricted by budget, then tCPA or tROAS isn’t the bidding strategy you…
Ulta Beauty does this with great success. Even though the company has two messages—“All Things Beauty. All In One Place” and “Welcome To The Fun Side Of Beauty”—they both revolve around one thing. Ulta doesn’t try to appeal to anyone…
Thanks to Clubhouse’s recently announced Clubhouse Creator First initiative – which is kicking off with 20 creators – we can expect the number of valuable partners on the app to continue growing. This “accelerator” aims to “help aspiring hosts and…
‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of insightful, thought-provoking content, bringing together more than 40 expert speakers, brand leaders, and veteran consultants and analysts to debate, discuss and explore the most…
That is not a good customer experience. Likely, the company did not understand how multiple marketing channels interact. Competent measurement can help with that, too. Measuring the interaction of media, like Croke described, can reduce waste, identify opportunities, and manage…
Close the gap in accessibility application in marketing by focusing on making the three fundamentals of email campaigns – content, code and visuals – accessible to the entire audience. Setting a language attribute within your HTML is another step that…
Contributor Kaleena Stroud’s recent TikTok articles help merchants produce videos on that platform and drive sales. In addition, following the TikTok tactics of leading brands can generate ideas for your own promotions. — Washington Post Geoffrey Fowler @washingtonpost Saturday Night…
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of…
Create dashboard reports within the Google interface to ensure you’re able to monitor for shifts in performance and CPA at the match type level. I always recommend including Cost, CPC and Cost-per-Conversion in those reports. This makes it easy for…
We also see that people are most likely to bounce when using a mobile device, reflective of our consistently less patient relationship with digital – one that relies heavily on instant gratification. Little surprise then that high mobile bounce rates…
Advertising on TikTok will presumably improve. In-feed ads are the best place to start and the most widely accessible at the moment. Connect Tik Tok to a Shopify store. Shopify’s partnership with TikTok is likely the first of many integrations…