These updates can help match current expectations while receiving more traffic, increased click-through rates, and higher keyword rankings. As a martech consultancy, we’ve found SEO testing to be amongst our most impactful offerings. One tool you can use is SEOTesting; it…
“There was incredible prompted awareness – incredible, in the 90% range,” recalled Samuel Day, CMO of Confused.com, told the audience at Day One of the Festival of Marketing: The Bottom Line. “But there was very low spontaneous awareness. The ads…
No matter who your bullseye audience is, they are likely targetable in an OTT environment. One example of what’s possible is our ability to target audiences based on the specific grocery SKUs and categories they have been shopping for more…
“It was something that nobody could ever have planned for. We rolled out laptops to colleagues who were working on beauty counters one day, the store was closed the next, and then they were talking to their customers online about…
We see those brands that reap the greatest reward from gamification are using it across the full customer lifecycle to get, keep and grow their audience — brands like Coop (average spend increased 39% amongst customers who collected their prize),…
Before the pandemic, consumers who shopped at Erik’s might start by looking at bikes online, then visiting a physical store and speaking with a salesperson. Inventory availability was obvious for shoppers standing in one of Erik’s shops. Erik’s Bike Shop…
I’ve been extremely fortunate in that I am able to do work that I am really passionate about, which is such a positive; work feels energetic, exciting, there is that drive to create something you truly believe in. But on…
Include images of all the products together. In the example above, the red, white, and blue shoes set a patriotic tone. Don’t rely solely on customers using their own imagination. Cross-sell accessories. There are two types of cross-selling: (i) recommending…
“Entrepreneurial Thought Leaders” is a podcast from Stanford University’s eCorner during the fall, winter, and spring quarters. Each week, experienced entrepreneurs and innovators candidly share lessons they’ve learned while developing, launching, and scaling disruptive ideas. Recent episodes include “Katrina Lake…
To optimize your landing pages, the first question you have to ask is: do we have a primary keyword for this page? More importantly, is it sprinkled throughout the page in all the right places? For example: produce awesome Google…
As well as providing updates on specific items, email can also enable retailers to build both creative and targeted content around the theme of ‘back in stock’. Cult Beauty is one example of a retailer that does this; here notifying…
Right before we were supposed to launch, there was some chaos in the technology that I was not privy to. So I came out and visited. It was nice, and I needed a job. So I worked at HomeAway. During…